Marketing Manager I/II, DTC - Neuroscience (Psychiatry)

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok .

Job Description

Candidates for this position can be located in either Florham Park, NJ or Mettawa, IL. Talent will be hired at a level commensurate with experience.

Position Summary: The Marketing Manager works in collaboration with the Associate Director of Consumer Marketing and brand team(s) to develop and execute marketing plans for Bipolar I, to drive key business initiatives. This individual leads cross-functional teams to develop and execute advertising and promotional strategies, fostering strong collaboration with internal and external partners to ensure effective plan implementation.

Key Responsibilities Include:

• Lead the development and manage execution of DTC tactics for Bipolar I to drive brand awareness, disease awareness, acquisition, and/or conversion through a variety of channels which may include: social, banners, website, CRM, direct marketing, in-office, print, with a strong emphasis in digital communications. Opportunity to support broadcast.
• Develop strategic briefs for tactics, provide thoughtful and timely creative feedback, and cultivate strong, collaborative relationships with agency partners.
• Apply data driven insights to participate in the development of marketing plans to evolve the Bipolar I strategy.
• Understand and leverage trends in the marketplace impacting consumer marketing at large, and pharmaceutical consumer marketing.
• Manage projects including execution of marketing plans, initiatives and tasks. Deliver high-quality work product on time, applying agile ways of working when appropriate. Always ensuring that regulatory and compliance guidelines are followed.
• Evaluate the effectiveness of campaign strategies through measurement development to ensure positive return on investment and achieve brand objectives.
• Track and manage the consumer marketing budget while collaborating with the team to utilize resources effectively and efficiently.

Qualifications

• Bachelor's Degree
• Marketing experience with proof of building proficiencies in all marketing skills

Preferred Qualifications:

• Bachelor's degree in Marketing or related field equivalent.
• 4-6+ years of relevant work experience in marketing.
• Prior experience in pharmaceutical or CPG marketing.
• Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority.
• Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, brief writing, and delivering feedback.
• Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation.
• Strong communication, presentation and interpersonal skills.
• Must have attention to detail, execution, and follow-through.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
• Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
• DTC mass media (TV, Print, Web/Digital) experience.
• Experience working with marketing partners to develop custom assets.
• Understanding of digital channels and their application.
• Ability to work with all levels in a highly matrixed organization.
• Ability to influence senior management.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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