Referral Marketing Program Executive

Overview: The Referral Marketing Program Executive serves as a strategic leader responsible for developing, implementing, and optimizing marketing plans and campaigns aimed at increasing patient volume and revenue and increasing provider referral volume. This role works across multiple disciplines and channels to ensure that messaging is consistent, impactful, and tailored to the needs of provider audiences. Responsibilities: Develop the referral marketing strategy and plans to complement direct-to-consumer campaigns, highlighting priority specialty providers and services in need of growth. Develop and continually optimize provider marketing channels and content to promote referral-driven services, driving patient acquisition and organizational revenue. Analyze data to understand referral patterns and trends to identify opportunities to reduce leakage and increase community referrals for priority service lines/focus areas. Work in partnership with Corporate Communications, Marketing and Digital teams to create informative content for distribution through established internal and external communication channels. Produce and manage a variety of marketing materials, newsletters, email campaigns, brochures, website content, social media posts, and advertisements. Establish metrics and analyze data to track marketing outcomes, make data-driven improvements and measure downstream revenue. Utilize social media platforms to promote priority services. Plan, build and execute campaigns using Customer Relationship Management (CRM) platform. Build relationships and collaborate with stakeholders to ensure timely, clear, consistent and cohesive information flow. Ensure all marketing efforts maintain a consistent brand image and messaging across all platforms and materials. Ensure all referral activities comply with healthcare laws and regulations. Other duties as assigned. Proven ability to manage complex projects, prioritize competing demands, and deliver high-quality results within deadlines. Strong communication, project management, and data analytics skills are essential. Strong interpersonal skills and experience collaborating with cross-disciplinary teams, stakeholders, and providers. Experience in integrated marketing communications, including digital communication platforms, CRM systems, marketing automation tools, social media, analytics tools, and emerging technologies. Understanding of healthcare delivery systems, compliance requirements, and provider workflow. Qualifications: Certifications: , Education: Bachelor's Degree: Related Field; Bachelor's Degree: Healthcare Administration; Bachelor's Degree: Marketing, Work Experience: Provider relations; Healthcare marketing Carle Health Company Overview:

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Discover the job, the career, the purpose you were meant for. The supportive and inclusive team where you can thrive. The place where growth meets balance – and opportunities meet flexibility. Find it all at Carle Health.

 

Based in Urbana, IL, Carle Health is a healthcare system with nearly 16,600 team members in its eight hospitals, physician groups and a variety of healthcare businesses. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet® designations, the nation’s highest honor for nursing care. The system includes Methodist College and Carle Illinois College of Medicine, the world’s first engineering-based medical school, and Health Alliance™. We offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers at Carle Health.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. | For more information: [email protected].

Salary Range: The compensation range for this position is $30.02per hour - $51.63per hour. This represents a good faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered a candidate will be dependent on a variety of factors including, but not limited to, the candidate’s experience, qualifications, location, training, licenses, shifts worked and compensation model. Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit careers.carlehealth.org/benefits.