Product marketing manager consumer financial services

The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:
We are seeking a highly strategic, creative, customer-first, and data-oriented Manager of Product Marketing to lead product marketing for our suite of Financial Services products, including our PayPal Debit Card, Direct Deposit, and Savings. Reporting directly to the Director of CFS Product Marketing, you will shape the product vision, strategy, positioning, and go-to-market plans that deepen customer engagement, increase retention, and unlock new revenue streams. This role requires exceptional cross-functional collaboration with Product, Commercial, Lifecycle, Analytics, Integrated and Brand teams, a sharp ability to analyze market trends and customer insights, and a proven track record of driving adoption and usage. You will oversee program growth end-to-end and deliver compelling value propositions that create measurable business impact in PayPal’s next era of marketing.

Job Description:
Essential Responsibilities:

• Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
• Own and manage product roadmaps, prioritization, and discussions with stakeholders
• Identify and quantify new opportunities based on market trends, customer needs, and research
• Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
• Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
• Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
• Advocate for customer needs and insights to guide product development and marketing strategies
• Monitor competitors and industry trends to refine positioning and messaging
• Measure the success of go-to-market initiatives and their impact on product adoption and revenue
• Ensure legally approved messaging and guidance is developed and maintained across channels

Minimum Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Additional Responsibilities And Preferred Qualifications
The PayPal Marketing team is a critical driver of PayPal’s growth trajectory, and the Product Marketing team specifically steers orientation to our customers via a deep understanding of the external landscape and strategic delivery of our evolving value proposition across all channels and partnerships. As the Manager of CFS Product Marketing, you will be responsible for crafting product marketing vision and narrative, partnering closely with cross-functional teams across Loyalty on inbound and outbound product marketing initiatives to deliver on our strategic goals.

Key Responsibilities:

• Product Positioning & Messaging: Develop clear, differentiated positioning for PayPal’s loyalty offerings, grounded in deep customer insight and competitive analysis; ensuring they resonate with our target audiences and differentiate us in the market.
• Customer & Market Insights: Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement. Stay ahead of industry trends to identify new opportunities
• Cross-Functional Collaboration: Work closely with Product, Commercial, Design, and Consumer Insights to align on product vision, roadmap, and market needs. Act as the voice of the customer in product development discussions.
• Go-to-Market Leadership: Lead the end-to-end go-to-market strategy including product launches, feature updates, and ongoing marketing campaigns to drive awareness, consideration, adoption, and growth.
• Creative Excellence: Work with your Marketing and Creative counterparts to uphold creative excellence and consistent voice of consumer throughout campaigns.
• Performance Metrics & Optimization: Define key performance indicators (KPIs) and measure the success of product marketing initiatives. Use data-driven insights to optimize campaigns and inform future strategies. Partner with Marketing Analytics to post-mortem launches and set us up for a successful learning agenda.
• Stakeholder Management: Effectively engage senior stakeholders across the company, keeping them informed about performance and quickly escalating and unblocking any challenges.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Strong Program Management skills, highly organized
• You have 8-10 years of product marketing experience, with at least 5 years in a leadership role, ideally within tech, fintech, or consumer digital products.
• Proven track record of successfully launching and growing digital products in a highly competitive market.
• Strong analytical skills with a deep understanding of market research, data analysis, and customer insights.
• Exceptional communication and storytelling skills, with the ability to translate complex product features into clear, compelling messaging.
• Demonstrated ability to lead cross-functional teams and work effectively in a fast paced, matrixed environment.

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit

The U.S. national annual pay range for this role is $100,500 to $173,250

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit

Who We Are:

To learn more about our culture and community visit

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

REQ ID R0129704