Marketing Manager I/II, Omnichannel HCP Marketing - Rheumatology

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Job Description

Talent will be hired at a level commensurate with experience.

The Marketing Manager I/II, Omnichannel HCP Marketing – Rheumatology is responsible for designing, developing, and executing omnichannel strategies and programs that drive engagement and brand growth for RINVOQ within AbbVie’s Rheumatology portfolio.

This role sits at the intersection of personal and digital promotion, requiring close collaboration with cross-functional partners—including brand leads, medical, regulatory, omnichannel strategy, BTS, sales force, field training, media, analytics, and operations—to ensure a seamless and impactful HCP experience. You will also work closely with your indication counterparts to ensure alignment and knowledge-sharing across the portfolio. Additionally, you will:

• Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position our brands for success now and in the future
• Foster positive working relationships with the entire Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross-franchise marketing teams
• Work with various agencies and consultants, key opinion leaders, and co-marketing partners to drive business objectives and achieve brand goals

Key Responsibilities Include:

• Translate brand strategy into omnichannel marketing plans that reflect the distinct positioning of RINVOQ across multiple indications, while aligning to broader rheumatology brand objectives
• Partner with brand, field, and omnichannel teams to integrate personal and digital tactics across the HCP journey, ensuring consistency and relevance at every touchpoint
• Collaborate with indication leads across RA, AS, AxSpA, PsA, and GCA to drive strategic alignment, share best practices, and build scalable frameworks across the Rheumatology portfolio
• Lead the development and deployment of insight-driven, channel-appropriate, and personalized content
• Work with media and analytics partners to monitor omnichannel performance, report on key metrics, and optimize campaigns to maximize ROI and engagement
• Manage omnichannel agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals
• Identify and scale new channel opportunities, tools, and technologies that can enhance HCP engagement and program effectiveness
• Support omnichannel budget planning, tracking, and forecasting in close partnership with finance and procurement
• Contribute to internal communications and training initiatives to increase omnichannel fluency and cross-functional understanding

Significant Work Activities - Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Qualifications

Basic Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of marketing experience, preferably in healthcare, pharmaceutical, or regulated industries
• Strong written and verbal communication, presentation, collaboration, and project management skills
• Experience in developing and executing marketing campaigns across digital and traditional channels
• Strong planning and organization skills, attention to detail, execution, and follow-through

Preferred Qualifications:

• MBA or Master’s in Marketing, Health Communication, or related field
• Familiarity with HCP marketing, modular content, CRM platforms (e.g., Salesforce Marketing Cloud, Veeva), and omnichannel analytics
• Experience navigating matrixed organizations and cross-indication collaboration

Key AbbVie Competencies:

• Strong collaboration and team orientation with the ability to influence and lead across functions
• Analytical and strategic thinking, with a focus on driving business outcomes
• High attention to detail and ability to manage multiple projects in a fast-paced environment
• Ability to synthesize complex information into actionable marketing plans
• Knowledge of market trends and competitive practices
• Execution of Goal Plan and demonstration of AbbVie Ways of Working and Leadership Attributes

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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