Multimedia Sales Manager - Wifr

Gray Media
Rockford, IL

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:


  • Comprehensive Medical(Rx), Dental, and Vision Coverage

  • Health Savings Account with Company contributions

  • Flexible Spending Account

  • Employer-paid life and disability benefits

  • Paid parental leave benefits

  • Adoption and Surrogacy Benefits

  • 401(k) Plan, including matching and profit-sharing contributions

  • Employee Assistance Program

  • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage

  • Paid Time Off, including Relocation PTO

  • Focus on Caring

Salary/Wage:

$65,000/yr. (plus commission)

Shift and Schedule:

Mon. - Fri. (8:30 am - 5:00 pm)

Job Type:

Full-Time

_______________________

Job Summary/Description:

WIFR Channel 23 in Rockford, Illinois, is seeking a Multimedia Sales Manager to join our team. As a Multimedia Sales Manager, you will work with sales staff in developing and executing multi-platform campaigns and facilitating growth and revenue for digital media. This includes developing proposals, pricing, and packaging for Media Executives, as well as managing digital inventory and maintaining metrics and reports. You must have excellent communication skills, a strong sales record, and thrive in the fast-paced television environment.

Duties/Responsibilities include, but are not limited to:

- Drive revenue growth to achieve revenue targets with a focus on new digital and local direct business
- Provide digital and linear training to the sales team.
- Create and maintain professional relationships with potential and existing accounts.
- Assist with creating and maintaining budgets and quota goals.
- Assist with overseeing the sales team, assisting with presenting and closing business.
- Work directly with the Local Sales Manager.
- Ensure proper development of new and existing accounts.
- Working at a partnership/consultative level as an expert in digital advertising with a Multimedia Executive and advertisers.
- Create and implement new strategies to develop new business.
- Ability to manage multiple projects.
- Effectively handle scheduling problems in a timely manner, make goods, and provide general follow-through with clients.
- Maintain and continually improve knowledge of effective marketing principles.
- Make regular contributions to the sales team through research and participation in sales meetings.
- Professionally represent and support the station, both in policy and demeanor.
- Perform other reasonable duties as assigned by the supervisor.

Qualifications/Requirements:

- High school Diploma or equivalent required.
- Associate or bachelor's degree preferred.
- Previous management experience and ability to lead a team.
- Strong verbal and written communication skills.
- Must have exceptional time management skills.
- Must be able to adapt to the market.
- Must have exceptional critical thinking skills.
- Valid Driver's License and clean driving record.

If you feel you’re qualified and want to work with a great group of people, go to , you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal )

WIFR-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Posted 2026-05-24

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