Director, Influencer Marketing

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The Influencer and Culture Marketing arm of a global agency is seeking

multiple Influencer Marketing Directors at varying levels (Director, Senior Director, Executive Director) to be a key strategic partner to account leads and cross-functional teams, bringing creative, culturally relevant influencer strategies to life for top-tier healthcare and consumer brands.

This is a full time role that requires going onsite 2 days per week,

ideally to the NYC office but this client is also open to candidates in Chicago, Boston, or LA who can commute to those local offices.

Director, Influencer Marketing Responsibilities:\

• Interpret client briefs to develop insight-driven influencer

approaches that drive measurable business results.\

• Collaborate closely with creative and analytics teams to integrate

storytelling, talent, and platform thinking.\

• Develop compelling, integrated influencer plans using a mix of earned,

owned, paid, and shared tactics.\

• Oversee execution of complex influencer programs, including sourcing,

contracting, FTC compliance, reporting, and optimization.\

• Bring a trend-forward, culturally relevant lens to all work constantly

identifying fresh ways to engage audiences through talent partnerships.\

• Contribute to agency thought leadership by identifying influencer and

social trends and turning them into actionable POVs.\

• Serve as a mentor and coach to junior and mid-level team members,

helping them grow their strategic thinking and executional confidence.\

• Provide senior-level strategic counsel to clients and agency partners

on influencer campaign design and execution.\

• Lead development of influencer POVs and proactive recommendations that

address evolving client needs and cultural shifts.\

• Act as a subject matter expert in planning sessions, brainstorms, and

cross-functional team meetings.\

• Support business growth efforts by contributing to proposals,

presentations, and pitch strategy.

Director, Influencer Marketing Requirements:\

• 10+ years of experience in influencer marketing or a related strategic

communications role, with a strong foundation in integrated campaign planning.

-Must have experience working on pharma clients and HCP influencer

campaigns.\

• Proven success building and executing influencer campaigns that drive

measurable impact.\

• Experience across earned, paid, and shared influencer strategies

including paid media planning in support of talent campaigns.\

• Strong client communication skills and comfort presenting to both

internal stakeholders and external partners.\

• Experience managing influencer marketing tools (e.g., CreatorIQ,

Traackr, Julius, Brandwatch, etc.).\

• Familiarity with healthcare marketing, compliance requirements, and

working with regulated brands / pharma is a strong plus.\

• Ability to lead and inspire junior talent while also rolling up your

sleeves and driving work forward.\

• Adept at translating insights and cultural trends into smart, scalable

campaign strategies.\

• Collaborative and flexible, thriving in a fast-paced environment and

working cross-functionally with creative, media, strategy, and analytics teams.\

• Passionate about talent and influencer storytelling especially in the

context of healthcare, wellness, and consumer behavior.

In this position, you may have access to client or customer systems,

confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

This client offer comprehensive medical, dental, and vision coverage,

401(k) with company match, health savings and flexible spending accounts, life and disability insurance, mental health and wellbeing programs, family support (including fertility and adoption assistance), backup care, and additional perks like legal services, identity protection, and student loan support. \ \ Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:\ \ Email your resume in Word to:\ \ [[email protected]](mailto:[email protected]?subject=%20:%20DA12-1970932L637%20:%20Director,%20Influencer%20Marketing)\ **Please do NOT change the email subject line in any way. You must keep the JobID: : DA12-1970932L637 -- in the email subject line for your application to be considered.\*\\ \ Danielle Aranya - Recruitment Strategist\ \ For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.\ \ \ \ This job was first posted by Creative Circle on 12/03/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.\ \ Creative Circle is an Equa