Field Activation Manager

Farmer’s Fridge makes fruits and vegetables accessible and approachable for everyone. We offer a variety of fresh, healthy, ready-to-eat meals and snacks through our fresh food vending machines, wholesale partners, and our office pantry solution — providing chef-curated meals to customers within seconds. Today, we operate a network of Fridges and partner with clients nationwide in high-foot-traffic areas, such as airports, hospitals, universities, and large office buildings — where there is limited accessibility to fresh, healthy, grab-n-go options.

We care deeply about what we’re creating and aspire to make sure our customers feel that through every touchpoint. This shows up in many ways across the business. We are committed to prioritizing food safety, we are passionate about product quality, we value our employees, we champion the best idea no matter where it comes from, and we’re committed to making an overall positive impact as we scale.

About this Role: We are looking for a strategic, creative, and data-driven marketer to own the strategy and execution of field marketing initiatives for our Fridge portfolio. As our Fridge Activation Manager you will be responsible for developing and executing programs that drive awareness, trial, and sustained performance at new and existing Fridges. This role involves developing innovative marketing initiatives, coordinating events, and using business analysis to drive results. This role is critical to ensuring every Fridge launch—and every underperforming location—has a clear activation plan that turns first-time customers into repeat fans.

This is a highly cross-functional role that sits at the intersection of marketing, operations, sales, and analytics. You’ll translate customer insights into scalable activation playbooks, test and refine on-the-ground tactics, and lead efforts that measurably increase trial, conversion, and velocity at the Fridge level.

What You’ll Do…

• Fridge Activation Strategy
  • Develop targeted activation plans for existing Fridges to improve trial, repeat, and frequency
  • Identify priority locations and segments (e.g., offices, hospitals, universities, airports) and tailor activation approaches accordingly
  • Project manage Fridge activation strategy for new Fridge launches, ensuring strong awareness, trial, and early performance
  • Set and manage the budget of fridge activation programs

• Field Marketing Execution
  • Plan and execute a calendar of site-specific marketing initiatives, including sampling, events, promotions, signage, partnerships, and other client and/or site-specific tactics
  • Hire, train, and manage external partners to execute on the ground tactics across key markets
  • Manage internal logistics by working closely with Sales and Operations to ensure seamless execution at the Fridge level
  • Manage client outreach and build relationships with on-site stakeholders (property managers, tenant experience teams, workplace partners, etc.) to develop low-cost, always-on tactics that can scale across markets
  • Manage updated list of client/marketing contacts and build strategies for maximizing client engagement and FF advocacy on site

• Testing, Optimization & Playbooks
  • Design and run tests to evaluate activation tactics, messaging, and incentives
  • Analyze performance data to understand what drives trial and repeat behavior
  • Build scalable segmented activation playbooks and toolkits that can be deployed across markets

• Cross-Functional Collaboration
  • Work closely with Sales and Portfolio Optimization teams to ensure marketing efforts to align with broader business goals
  • Partner with Channel Strategy to develop Fridge tiering criteria, align on high-priority target locations, and build ongoing performance reporting

• Measurement & Reporting
  • Define success metrics for Fridge activation (trial rate, conversion, velocity, retention) to achieve positive program ROI
  • Measure campaign effectiveness (ROI) and report insights and recommendations to marketing and leadership teams
  • Continuously refine strategy based on learnings and results

Who You Are…

• 5+ years of experience in field marketing, B2B marketing, brand activation, or growth marketing—ideally in food, CPG, retail, or high-volume consumer environments.
• Proven ability to drive measurable increases in trial, conversion, or sales through on-the-ground marketing.
• A strategic thinker who takes initiative, assumes ownership, and gets things done
• Strong analytical mindset with experience using data to inform decisions and optimize performance.
• Excellent project management skills with the ability to manage multiple activations across markets.
• Comfortable working cross-functionally and influencing without authority.
• Willingness to travel regularly to support activations in key markets, up to 40%
• Passion for food, health, and building products that make a positive impact on people’s daily lives.

The base salary range for this role is $95,000 - $105,000 . The base pay offered will be determined by factors such as experience, skills, training, certifications, education, and any applicable minimum wage requirements.

In addition to base salary, this position is eligible for company performance-based bonuses and equity.

We provide a comprehensive benefits package , including:

• Medical, dental, and vision insurance (multiple plans available)
• 401(k) with immediate employer match vesting
• Paid time off (including vacation, sick leave, and holidays)
• Paid sabbatical after 5 years of service
• Employee discounts
• Employee Assistance Program (EAP)

Benefits at Farmer's Fridge:

In This Together - We stay connected, whether in person or virtually. We encourage business transparency through monthly town hall meetings and weekly financial updates. We set out to make the best product on the market, and we believe we’ve done it. We value your input in the new menu creation process. From regular tasting panels, where employees provide new menu feedback.

Happier Workdays - Each day at work should fill you with joy. We're a fun and passionate group, and we don't take ourselves too seriously. Bring your unique self to work, dress comfortably, and always feel free to share your thoughts and opinions. We encourage curiosity; there's no hierarchy here when we're all swapping ideas.

Never run on empty - Daily Farmer's Fridge meal and office snacks are just some of the offerings to make sure you aren't distracted by a growling stomach. Recharge with our paid sabbatical program after five years of service.

Innovate & Elevate - We're all teachers and learners. You'll grow and help grow the company through cross-functional collaboration, open access to leadership, and regular business updates. You have a direct impact on the company’s bottom line. You can also impact your bottom line by participating in our 401(k) plan that includes a company match with immediate vesting.

Farmer’s Fridge Diversity Statement:

"Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Farmer’s Fridge, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.”

Farmer’s Fridge is an equal-opportunity employer. We are committed to providing equal employment opportunity in all employment practices, including hiring, without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability status, veteran status, or any other characteristic protected by federal, state or local law. View our disclosures related to External Agencies and Applicants below: