Digital Marketing Specialist (Search Engine Marketing)
- Execution (50%)
- Manage day-to-day operations of paid search, display, and social campaigns, including launches, budget oversight, tracking, reporting, and ongoing optimizations.
- Implement conversion tracking, event setup, and goal configuration in Google Analytics and Google Tag Manager.
- Prepare performance reports on web traffic, downloads, and campaign metrics for internal and external teams.
- Support additional marketing tasks and projects as needed.
- Strategy (25%)
- Develop and manage paid campaign strategies from concept through execution.
- Create marketing plans that align with business objectives and drive measurable results.
- Present strategies, vendor recommendations, and performance reviews to stakeholders.
- Analysis (25%)
- Monitor SEM trends and innovations to inform campaign improvements.
- Conduct market, competitor, and audience research to guide targeting and messaging.
- Analyze campaign data to provide actionable insights for short-term optimizations and long-term strategy.
- Use dashboards and reporting tools to communicate performance and recommend enhancements.
- Establish benchmarks and continuously measure campaign success.
- Bachelor's degree in Marketing, Advertising, Business, or relevant field, and at least 6 years of relevant experience of which should include:
- 3+ years in SEM (Google Ads, Microsoft Advertising) across paid search and display.
- 2+ years in paid social marketing for B2B audiences (Meta, LinkedIn).
- 2+ years experience with event tracking and goal setup in Google Analytics and Google Tag Manager.
- In lieu of education, at least 8 years of relevant experience.
- Strong understanding of the digital marketing landscape and multi-channel performance management.
- Excellent communication skills—both written and verbal—with the ability to present to small groups.
- Creative content development skills.
- Ability to manage multiple projects and shifting priorities effectively.
- Proficiency in MS Office Suite; Salesforce experience a plus.
- This is a remote position.
- Salary for this role is $78,000
NSC cares about the safety, health, and overall well-being of our employees. We offer competitive benefits, resources, and tools to promote a work-life balance that supports employees during all phases of life. We offer the following:
- At least 20 PTO days accrued 1 st year and 11 paid holidays
- Flexible work arrangements
- Comprehensive medical, dental, vision, and life insurance plans
- Flex spending accounts for medical and dependent care
- 403(b) & Roth 403(b) with employer match up to 6%
- Reimbursable training
- Dress for your day
We support individuals in or seeking recovery from substance use disorder by fostering a culture of respect, inclusion, and support. We provide access to confidential resources, reasonable accommodations, and a work environment that values your journey and contributions. NSC is an equal opportunity employer.
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