Audience Operations Analyst (Remote)

job summary:
Are you ready to leverage a massive loyalty dataset of over 40 million active members to shape the future of retail media? Our client is looking for a collaborative, innovative thinker to dive into first-party data and develop high-impact audience segmentations for a premier beauty brand! This 100% remote contract role offers the unique opportunity to bridge the gap between business objectives and digital execution in a fast-paced, cutting-edge environment.

location: Telecommute
job type: Contract
salary: $24 - 26 per hour
work hours: 9am to 4pm
education: Bachelors


responsibilities:
· Create custom audiences by campaign and channels as required

· Monitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targeting

· Serve as a factfinder for the current-state customer journey, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needs

· Leverage audience and journey insights (from Reporting & Measurement) to support the planning and development of future Media campaigns for brand partners

· Work closely with Media Audience Strategy and Audience Product team to gather information and insights to help develop reachable audience segmentation

· Work closely with Media Sales and Account teams to understand business objectives and translate them into audience parameters

· Collaborate with external Ad Agency and Tech partners to align on audience targeting strategy to balance precision and reach

· Maintain audience delivery workflows across stakeholders in Monday.com, maintaining organized and timely delivery of audience to media platforms

Analysis & Optimization

· Incorporate A/B testing, analytics, market research, and consumer insights to both assess the impact of audience segments as well as to inform future audience strategies to grow sales, engagement, and connection with our guests and brand partners

· Stay informed of consumer, technology, and eCommerce trends to identify new audiences and inform future strategy and prioritization

· Recognize and adopt best practices in Retail Media Network advertising to recommend high impact audience segments that will maximize ROAS for our brand partners

#LI-AV1

qualifications:
THE ESSENTIALS FOR SUCCESS:

· Bachelor's degree in related discipline preferred

· Experience with building custom audiences based on first party data and leveraging AdTech and/or MarTech tools for activation or syndication

· Ability to translate business objectives and requirements into custom audience segmentation

· Proficiency in using MS Office including Excel and PowerPoint

· Experience with audience tools segmentation applications

· Strong interpersonal skills, both in-person and written

· Self-motivated to learn and produce solutions independently when necessary

· Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution

PREFERRED QUALIFICATIONS:

· Minimum 2 years of experience in digital advertising

· Solid understanding of the digital media landscape as well as data segmentation digital media metrics

· Strong experience with building custom audiences based on 1P data

· Strong experience of building customer insights and analytics

· Experience with LiveRamp, SAS CRM Management or Adobe CDP

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].


Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.