Senior BI Engineer, CRM

Job Description

This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.

The Role

As a BI Engineer within the MAS Marketing Insights & Data Democratization team, you will design, develop, and maintain scalable business intelligence solutions that enable CRM performance insights across GM's customer engagement ecosystem. Your work will directly support marketing strategy, lifecycle engagement, and retention initiatives by transforming complex CRM data into actionable intelligence.

You will collaborate with cross-functional teams including MarTech, CRM Strategy, and external partners to build and enhance dashboards, reporting frameworks, and data pipelines that support standardized and ad hoc CRM analytics.

What You'll Do

• Lead the development and automation of Power BI dashboards for CRM performance, including lifecycle engagement, retention, and conversion metrics.

• Maintain and evolve self-service reporting tools supporting 17 brands across 22 markets for CRM analytics.

• Collaborate with internal stakeholders to define CRM taxonomy, enforce naming conventions, and ensure data governance compliance.

• Integrate data from Adobe Experience Platform (AEP), RTCDP, and CRM systems to support real-time analytics and audience segmentation.

• Support closed-loop attribution analysis for CRM campaigns and customer journey KPIs.

• Partner with MAS Performance Analytics Squads to deliver in-market insights and support brand-level CRM decisions.

• Ensure data quality, integrity, and consistency across reporting layers, including Gold Layer creation for CRM reporting.

• Identifyand troubleshoot data-related issues,optimizeCRM data pipelines, and support migration efforts (e.g., OnPrem to Azure).

Your Skills & Abilities (Required Qualifications)

• Bachelor's orMaster's degree in Computer Science, Data Analytics, Information Systems, or relatedfield.

• 5 - 7+ years of experience in BI engineering, preferably in marketing analytics, CRM analytics, or customer lifecycledomains.

• Master ofMicrosoft Excel and various BI(Tableau,PowerBI),and analytical tools.

• Experience and validated mastery of dynamic data warehouse concepts/methodologies to implement business intelligence solutions.

• At least 5years experiencewriting efficient Structured Query Language (SQL) using various SQL-development software packages including Teradata and Oracle PL/SQL. Ability to use custom SQL for complex data pulls.

• Familiarity with cloud platforms (Azure preferred) and data governance practices.

• Excellent communication and stakeholder management skills.

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Experience working in agile squads or cross-functional pods.

• Ability to synthesize insights across channels and recommend strategic shifts.

• Passion for enabling data democratization and driving marketing transformation.

• Professional certifications are a plus (e.g., Microsoft Certified Business Intelligence, Data analytics tools certifications).

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Compensation:

• The expected base compensation for this role is: $106,600 - $174,800. Actual base compensation within the identified range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

#LI-CC1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources ( .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email ([email protected]) us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (

Our Culture

How we hire??????? (

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global locations (

We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) ( . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.

Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.