Content Strategy Director (Freelance)

Company description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

As Director Content Strategy, you provide support by understanding, applying and disseminating content best practices as part of a larger, cross-functional team. You collaborate closely with the Creative, UX, strategy, SEO and analytics teams to understand and help support client objectives and user requirements.

Responsibilities

• Perform content audits and competitive assessments to assess content, determine best-in-class practices and inform future state requirements

• Review site performance and SEO/AEO data insights to inform content recommendations

• Provide high-level content strategy and branded experience recommendations that help clients and their users achieve their goals based on information obtained through site audits, competitive assessments, user testing, and site metrics?

• Create or review site structure and nomenclature for the most intuitive presentation of content?

• Taxonomy and tagging recommendations

• Content model and matrix development, including mapping content requirements for page types, personalization and intelligent content solutions

• Define content types required for the new site experience

• Assess existing content to determine quality, consistency, relevancy, utility and perform a Keep/Kill/Revise audit to inform content migration

• Develop content migration strategy and matrix

• Generate or maintain an inventory/matrix of all site content, including related assets?

• Develop a content playbook and governance guidelines documenting the content strategy and how the site should be maintained, updated, and localized across markets

• Managing junior content strategist(s) as needed

General skills for potential future content strategy needs:

• Develop content strategy, planning and POVs for best practice .com experiences

• Research audience insights and trends to develop consumer-centric content plans across the pre- to post-purchase CEJ throughout the .com experience

• Develop Consumer Experience Journey content paths, requirements and content plans to inform UX and wireframes for required page types

• Establish criteria and maintain editorial standards and accuracy/quality of content

• Create and/or maintain an editorial calendar to align site releases with product launches, seasonal promotions, and more?as required

• Develop documentation for content migration and content production

• Develop creative briefs to inform UX and content creation

• Create content strategy playbooks and governance guidelines

• Leverage AI tools and agents to streamline workload

• Manage junior content strategists, delegating, supervising and mentoring as necessary

Qualifications

• 10+ years' experience in digital content strategy, some in an agency/consulting environment?

• Client-facing C-Suite written and oral presentation experience

• Experience and comfort using AI tools and agents, and learning and adopting new tools

• Experience working with SEO, UX, creative and strategy teams to develop best-in-class content strategy

• Experience working on B2B and B2C e-commerce content

• Experience working with and expert knowledge of Adobe Experience Manager or similar CMS and DAM

• Excellent AI prompting, PowerPoint, Excel, Word, Figma, Mural, editing and proofreading skills

• Comfort learning new tools and exploring new innovations in AI, digital platforms and technology

• Experience with automotive vertical a plus

• Highly collaborative self-starter comfortable making decisions, identifying what activities and deliverable are required to achieve project goals, and prioritizing tasks

• Demonstrates accountability, adaptability and resilience, with proactive, can-do, hands-on approach to problem solving

• Thrives in a fast-paced environment and consistently delivers high quality work within compressed deadlines

Additional information

At Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $76 - $109 per hour. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/31/25.