Director media

Company Description

TWINOAKS is a shopper marketing agency, with a point of view. We strive to create meaningful connections between shoppers and brands, driving long term consumer purchases. TWINOAKS hand selects top talent, with expertise and experience with the nation's largest brands and retailers.

Overview

We’re looking for a Director, Commerce Media to create impact and help our clients navigate the dynamic, fast-changing Commerce landscape. The ideal candidate will have a strong background in the Amazon Advertising ecosystem, as well as ODD/Last Mile Partners (ie. Instacart, DoorDash, Uber, Gopuff & Shipt) & AHOLD media partners, understanding how to translate retail strategy into effective and scalable shopper marketing programs. This position is responsible for maintaining in-depth knowledge and strong relationships within the Amazon/Whole Foods, ODD/Last Mile & AHOLD channels, working closely with internal and external teams, and creating strategies and tactics to help clients grow their Amazon/Whole Foods, ODD/Last Mile & AHOLD businesses. As part of the greater Commerce team, this position will lead the development of annual omnichannel marketing plans, track key performance indicators, report on program results, and deliver actionable insights. The ideal candidate will have deep knowledge of the retailer & their media capabilities, have relationships within that retailer’s organization and have proven strategic abilities.

The Director Will

Lead omnichannel marketing strategies:

• Work closely with the team to translate channel, shopper, and category insights into actionable omnichannel marketing plans utilizing the full Amazon Advertising ecosystem (Amazon Ads, Retail Opportunities, Branded & Custom Shopping Experiences, AMC & Ad Tech). This role will act as the Single Point of Contact & oversee any Amazon end-to-end client work inclusive of Retail Operations, Digital Shelf, Media & Analytics/AMC.
• Similarly, translate channel, shopper & category insights into actionable omnichannel marketing plans utilizing the full eco-system/partners for AHOLD, Last Mile/ODD partners & retailers inclusive of Instacart, DoorDash, Uber, Gopuff & Shipt.
• Understand the Amazon/Whole Foods, AHOLD & ODD/Last Mile consumer journey and leverage shopper marketing plans to define media touchpoints, with audience-specific value propositions and compelling reasons to act throughout the entire funnel, from awareness through consideration and purchase, both on- and off-platform.
• Lead the development of data-driven and insight-backed omnichannel shopper marketing strategies for the agency’s clients at Amazon/Whole Foods, AHOLD & ODD/Last Mile, including annual planning, calendars, and holistic executions.
• Act as the main client POC for assigned accounts and clients, ensuring quality and excellence of all deliverables and touchpoints.
• Manage direct reports and partner with cross-functional team members to execute tactics that align with omnichannel marketing plans.
• Oversee flawless execution.
• Lead preparation and presentation of program post-mortems (effectiveness, KPIs, and key learnings) to clients, internal cross-functional teams, and external partners.
• Evaluate business trends, shopper insights, findings from market research, and post-campaign analysis of executed activities utilizing using our proprietary Marilyn Commerce platform and Amazon’s Advertising/Vendor Central technology suite, along with additional ODD/Last Mile partner tools like Instacart's Data Hub, working closely with these ODD/Last Mile partners to leverage their Retail & Measurement tech & tools.
• Keep up to date with, and vet, new capabilities, shopper marketing vendors, and innovation trends specific to Amazon/Whole Foods, AHOLD & ODD/Last Mile and regularly share new opportunities with our clients.
  
  

Advise And Partner

• Work collaboratively with the broader Connected Commerce team (eCommerce, Media, Creative, Strategic Planning, and Analytics & Insights) to ideate, plan, and execute omnichannel programs at Amazon.
• Deliver periodic learnings & POVs on what is working, what isn’t, and why to help define and continuously improve our Amazon Enterprise Advertising, AHOLD & ODD/Last Mile product and service offerings
• Partner with other Commerce leaders (across Target, Walmart, Kroger, Dollar, Drug, etc.), share learnings and best practices, and define and track the performance of retailer capabilities, program offerings, and innovation (i.e., on-site display, loyalty programs, digital sampling, omnichannel solutions)
• Demonstrate financial responsibility related to client scope of work, hours management and staffing needs.
• Find white space opportunities through identification of growth opportunities.
• Identify opportunities within your assigned retailer.
• Attends relevant retail specific forums, investor calls etc. to provide POV to client.
  
  

What You Bring To Us

• 10+ years’ experience in Amazon marketing, shopper marketing, and/or retail marketing; bachelor’s degree in advertising, marketing, or related media field
• 3-5+ years’ experience working with ODD/Last Mile partners in marketing, shopper marketing and/or retail marketing; bachelor’s degree in advertising, marketing, or related media field
• Amazon Marketing Services, Amazon Vendor Central, Instacart in-platform experience required
• Current knowledge of Shopper Marketing at Amazon/Whole Foods, AHOLD & ODD/Last Mile; prior experience working directly for or with Amazon/Whole Foods, AHOLD & ODD/Last Mile; and Amazon DSP/Instacart Shoppable Display platform experience is strongly preferred
• Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
• Sound decision-making skills based in an agency and client setting leveraging industry knowledge
• Dynamic personality able to effectively engage and influence a variety of audiences
• Desire and ability to work within a cross-functional, team-oriented environment
• A strong work ethic that is proactive, collaborative, and highly organized
• Passion for business and dissatisfaction with the status quo - always thinking of ways to improve and grow
• Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details
  
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,510 - $188,025 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be December 31, 2025.