Regional Sales and Marketing Director - Assisted Living

Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, ensuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior’s well-being. With 16 communities spanning across multiple states. Vista Senior Living specializes in Assisted Living and Memory Care services. Our dedicated team ensures a nurturing environment where seniors thrive and find joy in every moment.

Position: Regional Sales and Marketing Director - Assisted Living

We are seeking a Regional Sales and Marketing Director to support Marketing and Admissions Coordinators in screening referrals for Assisted Living Facilities across Illinois. The ideal candidate is self-motivated, goal-oriented, and driven. This role reports directly to the Chief Marketing Officer and requires approximately 90% travel .

Facilities supported include:

• Eden Vista Barrington
• Eden Vista Burr Ridge
• Eden Vista Hoffman Estates
• Eden Vista Prospect Heights
• Eden Vista Rock Run
• Willow Falls

Sales and Marketing experience in an Assisted Living Facility is a must! Individuals without this experience will not be contacted

• Our Admissions Team Staff establishes a presence by representing our facilities to all area hospital discharge planning teams to screen, evaluate, and recommend patients for our Assisted Living facilities.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Provide insights to Executive Management about appropriate strategies to grow the Census, including introducing Care Specialties, Operational Changes, etc.
• Directs all daily operations, including providing direct oversight of establishing and implementing referral initiatives.
• Overall admission process oversight
• Admissions team management
• Census calls and conversion management
• New hire interviewing and training
• Admission software, systems know-how, management, and training
• Back-up coverage models
• Financial verification management
• Insurance information, process, authorization, and portal management and training
• The transition of care communication
• CRM oversight, management, and training.

Qualifications:

• Minimum of 5 years’ experience in an Assisted Living Facility.
• Regional or multi-facility leadership experience required.
• Proficient in PointClickCare (PCC) and WellSky (Wellhome).
• Proven experience in sales team management.
• Background in insurance and case management.
• Self-motivated, goal-oriented, and capable of driving reputation repositioning.
• Ability to independently evaluate and pursue new market opportunities.
• Strong communication skills with senior leadership, clinical teams, and executive management.
• Demonstrated understanding of current healthcare industry trends.