Marketing Manager

About the role We’re seeking a driven and resourceful Marketing Manager who thrives in a fast-paced, data-driven environment. The right candidate will be equally skilled at analyzing data in Salesforce, Tableau, Marketing Cloud, or Looker Studio as they are rolling up their sleeves to execute multi-channel marketing campaigns that drive measurable growth. This role is about bridging insights with action—turning analytics into programs, and programs into tangible results. You won’t just “keep the trains running.” You’ll own outcomes, identify growth opportunities, and deliver impact every single week. Our ideal candidate is curious, relentless, and hands-on—someone who combines creativity with a focused data discipline and doesn’t stop until the job is done. We believe our people are what set us apart. Our culture is fast-moving, supportive, and growth focused. This is an on-site role at our headquarters based in Schaumburg. While we’ve been in business for over 66 years, we operate with the energy of a startup—and we’re just getting started. U.S. Waterproofing is the Midwest’s largest and most trusted basement waterproofing and foundation repair company. Family-operated since 1957, we’ve built our reputation on doing business the right way—with integrity, urgency, and an unwavering commitment to our customers. As a performance-driven, lead-generation powerhouse, we move fast, evolve constantly, and push for growth week after week. Our mission is simple yet powerful: protect homes, restore peace of mind, and set the standard for marketing excellence in the home services industry. Who You Are (Our Ideal Candidate)

• 7-10 years of marketing, account management, or analytics experience in a fast-paced, lead-gen or performance marketing environment (home services experience is a ++)
• Strong proficiency with Salesforce, Tableau, Marketing Cloud, Email Marketing Programs, and Looker Studio (or similar platforms) Excel and PowerPoint
• Proven ability to manage marketing programs end-to-end, from planning through execution to measurement
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and presentation skills—able to simplify complex data for executive stakeholders
• Comfortable managing multiple priorities and deadlines in a rapidly evolving environment
• A growth mindset: resourceful, curious, and driven to deliver measurable improvement each week
• Excellent communicator who can simplify data into action for executives
• Thrives in a fast-paced, dynamic, growth-first environment

What You’ll Do

• Lead Marketing Analytics: Pull, analyze, and interpret performance data across Salesforce, Tableau, Marketing Cloud, and Looker Studio to identify trends, optimize spend, and surface actionable insights
• Own Lead-Gen Marketing Programs: Manage day-to-day execution of campaigns (email, digital, DM, paid, SEO content, local activations) that drive qualified leads into the funnel
• Campaign Performance & Reporting: Translate data into dashboards and narratives for leadership, highlighting ROI, CPL, and conversion impact
• Cross-Functional Collaboration: Partner with sales, operations, and creative to ensure marketing programs align with business needs and drive pipeline growth
• Test & Optimize: Run A/B tests across channels, continuously improving targeting, messaging, and creative to maximize results
• Client/Stakeholder Management: Serve as the go-to account lead for internal stakeholders, ensuring expectations are set, programs are delivered on time, and goals are exceeded
• Agility in Execution: Quickly adapt to shifting priorities, competitive moves, or performance signal always balancing the strategic with the tactical

Why Join U.S. Waterproofing?

• Industry Leader – Over 500,000 basements and foundations repaired.
• Strong Culture – 4.5-star Glassdoor rating and a supportive team environment.
• Recognition – 2021 BBB Torch Award Winner for Ethics.
• Transparency & Integrity

– We believe in open, honest communication at all levels. Our Values

• Be Resilient
• Have a Growth Mindset
• Keep it Real
• Do the Right Thing

These values guide everything we do and shape a culture where you can build a meaningful and successful career. Benefits

• Competitive salary + performance bonus incentives
• Health / dental / vision insurance
• 401k with employer match

Paid Time Off: We observe 8 national holidays plus a floating holiday, plus paid vacation time