Vice President, Strategic Partnerships

Company description

Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald's, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle's Moat and has offices in Beverly Hills, New York City, and Las Vegas. ( ( )

Overview

Influential is looking for an experienced VP, Strategic Partnerships in the Midwest to help drive growth and become a champion of our product and offerings. The ideal candidate will have extensive client and agency relationships across various Fortune 500 brands. The candidate will have a proven track record, who is trusted by their brand partners, and respected as a leader in the industry. You'll report directly to our EVP, Strategic Partnerships, becoming an integral part of the sales team that will lead us into our next stage of growth.

Responsibilities

• Drive the sales cycle: effectively conduct needs analysis, succinctly communicate Influential's vision in the market, and proactively negotiate deals to close.

• Own relationships and secure new partnerships with clients outside the Publicis Groupe umbrella.

• Collect insights into a client's organizational structure, online and offline marketing strategy, and ideal demographic.

• Participate in weekly meetings, sales, and product trainings

• Identify market opportunities, process improvements, and facilitate market feedback

• Closely track internal KPIs, be mindful of team objectives and key results, and follow best practices for automated performance reporting

Qualifications

• Bachelor's degree

• 10+ years of sales experience in selling managed service influencer marketing campaigns and/or relevant agency experience

• Strong client/industry relationships in the Midwest market

• Prior experience securing multi-year seven figure partnerships

• You have previously engaged with leaders at agencies and Fortune 500 companies

• Proven record of exceeding quarterly objectives and attention to key metrics

• Experience with Salesforce and other productivity related SaaS products

• Proficient in Google Suite and Microsoft Office

• Selling experience in the social/media space preferred

Bonus points if:

• Experienced at a marketing-tech or media start-up

• You're passionate about social media and/or influencer marketing

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $160,000 - $170,000 base salary with commission eligibility. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/3/2026.