Marketing Operations Specialist

Position Summary: The Marketing Operations Specialist is responsible for coordinating and executing integrated marketing campaigns across national, regional, and local markets to drive brand consistency and business results. This role plays a critical part in aligning marketing efforts with strategic goals by managing workflows, ensuring timely delivery of creative assets, and fostering strong cross-functional collaboration. The ideal candidate is a hands-on executor and detail-oriented project manager with experience in multi-unit or franchise-driven environments.

Key Responsibilities:

• Execute integrated marketing campaigns across various markets, maintaining consistency in messaging and brand identity.

• Partner with internal teams, agency partners, and franchise operators to support national promotions, regional activations, seasonal campaigns, and new product launches.

• Adapt national campaigns for local relevance and support local store marketing (LSM) efforts.

• Manage the development and distribution of marketing toolkits, creative assets, in-store signage, and promotional materials.

• Coordinate workflows with the creative team to ensure the timely delivery of marketing assets.

• Serve as a liaison to franchisees, providing guidance and support for localized marketing strategies and in-market activations.

• Assist with the planning and implementation of grassroots marketing, sponsorships, and community partnerships.

• Manage the deployment and updates of digital menu boards to ensure accuracy and promotional alignment.

• Support digital marketing programs including CRM, loyalty initiatives, email marketing, and app content updates.

• Oversee use of the social media deployment platform and contribute to local organic social strategies.

• Collaborate with digital and technology teams to ensure smooth integration of campaigns across digital ordering and in-store platforms.

• Maintain and optimize the asset library for brand consistency and ease of use.

• Coordinate internal communications, newsletters, and campaign calendars for franchisee engagement.

• Analyze campaign performance data and provide insights to optimize marketing efforts.

• Monitor competitor activity and trends across key marketing channels.

• Track marketing budgets and assist with invoice processing and vendor coordination.

• Manage relationships with vendors, creative agencies, and media partners to ensure successful execution and compliance.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 3-5 years of experience in marketing operations, campaign coordination, or field marketing, preferably in QSR, foodservice, or multi-unit retail.

• Experience in franchise marketing or multi-location business models is a plus.

• Proficiency in marketing technology platforms including CRM systems, digital asset management, and campaign analytics tools.

• Strong organizational and project management skills, with the ability to juggle multiple priorities and meet deadlines.

• Analytical mindset with experience reporting on campaign effectiveness.

• Familiarity with restaurant marketing programs such as loyalty initiatives, third-party delivery promotions, and digital menu updates.

• Knowledge of local store marketing best practices and customer engagement strategies.

• Experience with social media management tools and digital performance tracking platforms.

• Proficient in Excel, PowerPoint, Google Analytics, and marketing collaboration tools.