Brand Manager, Marketing - Bagel Bites

All Posting Locations: Chicago, IL, US

Job Functions: Marketing

Date Published: February 13, 2026

Ref#: R-100234

ABOUT THE ROLE

Job Description

About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Position Summary

The Brand Manager, Marketing – Bagel Bites will own driving growth for the Bagel Bites brand. This position will be responsible for leveraging sales and consumer insights data to drive in-year performance while developing the 1yr/3yr growth strategy and execution plan. This role will have 360 exposure with ownership of the marketing budget, creative campaigns, and management of the marketing mix (4Ps). Partnering with, and managing, cross-functional teams to drive strategic initiatives forward in service of the strategic growth plan is a key aspect of the role.

This position is best suited for someone who has an entrepreneurial attitude and is comfortable juggling multiple projects simultaneously, can identify and prioritize activities for maximum impact, has a strong bias for action, and excellent communication skills.

Key Components of the Role

• Monitor business performance across key metrics (Market Share, Revenue, HHP, Buy Rate, etc) and identify actions needed in support of the brand’s strategy and key performance indicators; develop strategies to drive consumer and customer demand

• Leverage consumer and category insights to develop 1-year and 3-year growth plans and strategic vision for the brand, highlighting key tactics to drive growth

• Develop strong cross-functional relationships; manage commercialization team to deliver innovation and renovation, including quality improvements, packaging updates, cost reductions, etc.

• Own the marketing budget and P&L; plan and allocate marketing budget to support in-year objectives while delivering profit, volume, and market share targets

• Collaborate with Sales to develop and execute strategic growth driving customer programs across retail and ecommerce

• Coach, develop, and motivate junior team members; assist in consumption analysis upskilling

Qualifications

• Strong communication skills with an ability to think big picture / define the destination, complemented with the willingness and ability to work in the details

• Ability to influence management, lead cross functional teams, and handle simultaneous projects

• Strength in consumption analysis with experience in demand forecasting, analyzing the P&L, and actioning against top and bottom-line drivers

• Excellent organizational and project management skills

• Prior experience in brand management preferred

• Bachelor’s Degree in Business, Marketing, or related field;

• 5+ years of experience (3+ years in marketing, product management, or brand management preferred)

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$120,800.00 – $151,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.

MARKETING AT KRAFT HEINZ

THE
STRATEGIZERS

Our Marketing team are the voice of our consumers. Connecting the right people, to the right products, with the right messages and campaigns.

We’re the architects of category growth, making sure our brands are front and center — winning the battle for attention in the minds of people everywhere.