Assistant Director of Enrollment Marketing

The Assistant Director of Enrollment Marketing supports the development and execution of enrollment marketing strategies by creating marketing plans, writing campaign content, implementing and tracking campaigns within Slate, and coordinating with internal marketing teams and external vendors. This role ensures timely and effective communication through email, print, and direct mail, manages vendor platforms, and responds promptly to strategic enrollment needs. The position operates fully in-house without travel and collaborates closely with enrollment and marketing leadership to advance institutional enrollment goals. This is a full-time, 12 month, on-campus position. Generous benefits include health, retirement, considerable time off, and access to multiple tuition programs for employees and dependents.

Responsibilities

• Marketing Strategy and Campaign Development; develop and contribute to annual enrollment marketing plans, coordinating closely with Enrollment and Marketing leadership; write and curate content for email, SMS, print, digital, web and other communications channels targeting prospective students and families; analyze campaign performance data and make recommendations for continuous improvement

Campaign Implementation and Data Management; implement and manage enrollment marketing campaigns through Slate CRM, including setup, testing, launch and tracking; pull and manage targeted mailing lists for campaigns and segmentation accuracy; prepare direct mail pieces in-house, including weekly admit packets and financial aid letters, ensuring accuracy

Vendor Relations and Platform Maintenance; act as primary liaison with external marketing vendors, managing contracts, deliverables, and platform usage; maintain and troubleshoot vendor platforms used for marketing campaigns and data fulfillment; coordinate with internal Marketing team on design and collateral needs supporting enrollment initiatives

Strategic Enrollment Support and Response Actions; monitor enrollment metrics and respond to immediate strategic marketing needs; collaborate with enrollment constituents to address challenges and implement tactical marketing solutions; provide timely updates, reports and recommendations on campaign effectiveness; collaboration on special projects

Requirements

• Bachelor’s degree

Three years of progressive admissions experience; knowledge of enrollment marketing principles, CRM campaign management, digital and print communication strategies

Preference for experience with Slate CRM, data analysis, and coordinating vendors and internal teams

Application Information

Please download the application at Feel free to include a cover letter, resume and contact information for three professional references. Review of applications will begin immediately and the position is open until filled.

Email: [email protected]

Illinois Wesleyan University

Human Resources, Holmes 209

1312 N. Park Street

Bloomington, IL 61701

Fax: 309-556-1710 (please use cover sheet)

$48k-60k, and based on experience

The final candidate will pass a pre-employment background investigation.

An overview of IWU benefits can be found here. Illinois Wesleyan University does not sponsor work visas at the time of hire or anytime during employment for this position. All persons hired will be required to verify identity and eligibility to work in the United States and maintain work authorization throughout the employment term.

Illinois Wesleyan University is committed to recruiting, supporting, and fostering a community that values a wide range of perspectives and backgrounds among our outstanding faculty, staff, and students. We seek candidates who have a demonstrated commitment to contributing to and enhancing our community in these areas. Illinois Wesleyan University is an EEO Employer. Illinois Wesleyan University’s sexual misconduct policy may be accessed at Illinois Wesleyan University is an equal opportunity employer dedicated to promoting excellence through a variety of viewpoints.