CRM Freelancer - Big Ten Network

OVERVIEW OF THE COMPANY

Fox Sports

FOX Sports, the industry leader in live events, is the umbrella entity representing Fox Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes, as well as a joint-venture business in the Big Ten Network and digital properties including and the FOX Sports App. FOX Sports has delivered the most watched television program, NFL’s America’s Game of the Week on FOX, for fourteen consecutive years.

JOB DESCRIPTION

The Big Ten Network is seeking a CRM Freelancer for 10 months from July 2026 through June 1st, 2027. The CRM Freelancer will support the execution, optimization, and growth of the network’s direct-to-consumer CRM marketing efforts across email, push, in-app messaging, and lifecycle marketing channels. This role will work closely with the CRM team to help drive subscriber acquisition, engagement, retention, and revenue growth for B1G+.

B1G+ is the Big Ten Network’s direct-to-consumer subscription service featuring thousands of live non-televised events, next-day on-demand replays, school-specific channels, and access to classic games and original programming.

The ideal candidate has hands-on experience with CRM platforms (preferably Braze), email and push campaign execution, and lifecycle marketing strategy in a fast-paced environment. Candidates with HTML/development experience or familiarity with dynamic messaging and personalization are strongly preferred.

This role is ideal for someone looking to expand beyond traditional CRM responsibilities and gain exposure to multiple areas of sports marketing and direct-to-consumer growth strategy.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Build, QA, schedule, and deploy CRM campaigns across email, push notifications, in-app messaging, and social
• Develop, implement, and manage the @BigTenPlus account on X and Instagram
• Support lifecycle marketing initiatives including onboarding, retention, winback, and promotional campaigns
• Support testing initiatives including subject lines, messaging, segmentation, and creative variations
• Support real-time messaging needs during live events and major sports moments
• Assist with audience segmentation, personalization, and dynamic content implementation
• Assist in creating and optimizing customer journeys and automated campaigns within Braze
• Collaborate with CRM, Creative, Product, and Marketing teams to execute campaigns and promotions
• Write clear, concise, and engaging copy for email, push, and mobile messaging
• Perform campaign QA to ensure accuracy across links, personalization, rendering, and audience targeting
• Help analyze campaign performance and provide insights/recommendations for optimization
• Stay current on CRM, email, mobile marketing, and lifecycle best practices
• Affiliate program strategy and partner support
• New business development and partnership opportunities
• Sponsorship and promotional activations
• Grassroots and youth marketing initiatives
• Marketing agreement execution with Big Ten schools
• Acquisition and retention strategy projects
• Campaign ideation and growth testing initiatives
• Cross-functional strategic marketing projects

WHAT YOU WILL NEED

• Experience working in CRM, lifecycle marketing, email marketing, or mobile messaging
• Familiarity with email marketing platforms, push notification tools, and customer journey orchestration
• Strong collaboration skills and ability to work cross-functionally
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Comfortable working occasional nights and weekends during live events and peak sports seasons

NICE TO HAVE BUT NOT A DEALBREAKER

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field, or equivalent experience
• 1+ years of relevant experience
• Experience with dynamic content, personalization, and segmentation strategies
• Experience analyzing campaign performance metrics and optimization opportunities.
• Hands-on experience with Braze
• Basic HTML/CSS knowledge and troubleshooting experience
• Familiarity with QA/testing processes for email and mobile campaigns
• Understanding of subscription businesses, retention marketing, or direct-to-consumer products
• Passion for sports, streaming, or college athletics