Manager product marketing
The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
This job leads complex projects requiring an understanding of current BNPL (Buy Now Pay Later) business trends and collaborates with cross-functional teams to resolve product marketing challenges to drive increased acquisition globally. They develop strategies that improve global processes and analyze customer feedback to refine product messaging. This role also involves mentoring junior team members, ensuring adherence to best practices in product marketing, influencing marketing execution teams to deliver on the objectives. Job Description:
Essential Responsibilities:
- Partner with Product, Marketing, and Sales teams to drive product commercial success
- Champion customer needs to ensure products address key pain points and deliver value
- Develop and execute go-to-market plans for new product launches and feature updates
- Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
- Collaborate with client-facing teams to gather customer feedback and refine product positioning
- Support the launch of new markets and offers by coordinating with global and regional teams
- Lead the prioritization and execution of marketing campaigns to increase adoption and market share
- Provide expertise on product capabilities, value propositions, and best use cases
- Monitor product performance metrics and identify opportunities for growth and optimization
- Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies
- Minimum of 12 years of relevant work experience and a Bachelor's degree or equivalent experience.
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