Vice President, Paid Social

Company Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven. Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes. Open - We value diverse perspectives and new ways of working. Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.Let's shape the future together.

Job Description

The VP, Paid Social leads the paid social media thought leadership, planning and execution for their assigned client(s). The successful candidate will have at least 10 years of paid social media experience and is a data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team. The VP, Paid Social will be a main point of contact for the client and key partners, serving as a strategic team leader.

Responsibilities

• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with agency and client mission and goals
• Design strategies for employing paid media on the primary social networks to deliver against brand objectives
• Foster strong relationships with internal teams (e.g. analytics, planning), clients and key platforms
• Develop action plans for achieving and measuring paid social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients and internal teams on the latest developments and capabilities in this quickly evolving media channel; create thought leadership and recommendations based on the evolving landscape
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
• Deliver presentations to both clients and internal teams showcasing strategy and performance
• Develop points of view on new technologies, trends and opportunities in the social media marketplace

Qualifications

• 10+ years of experience in paid social media and marketing with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 5+ years of team management experience
• Experience in applying paid social to drive KPI’s against brand-building & direct response initiatives
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for demonstrating social media for brand communication
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
• Proficiency in the primary social media ad accounts: Meta, TikTok, Pinterest, Reddit, Snapchat, XProficiency in Microsoft Office Suite

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

Compensation Range: $146,490 - $210,420 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/30/2026.

All your information will be kept confidential according to EEO guidelines.

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