VP of Marketing

Job Description

Job Description

Guidepost Global Education is seeking an experienced marketing leader to lead our strategy, voice, and market presence across the organization.

Location: Hybrid, with travel to campuses, partner locations, and key market events

Overview of the Role

As Vice President of Marketing, you lead the strategy, voice, and market presence of our organization at a moment of meaningful growth. This includes brand stewardship, enrollment and growth marketing, external communications, and the design of experiences that connect prospective families, partners, and communities to our mission.

You serve as the strategic lead for how the world understands and engages with who we are and what we offer. You work in close partnership with school leaders, enrollment teams, program leads, and the Senior Leadership Team to ensure that every external-facing touchpoint reflects our values, builds trust, and drives the decisions that make growth possible. Your work ensures that every family, partner, or community member who encounters us sees themselves in our mission and understands what makes our approach distinct.

Your Key Areas of Focus

Brand Strategy and Organizational Voice

Bring to life the organizational vision for brand and market presence as defined by the Senior Leadership Team. Develop and steward a cohesive brand strategy that is consistent across every channel, audience, and market. Ensure all external-facing content and communication reflect the organization's values, educational philosophy, and long-term positioning.

Enrollment and Growth Marketing

Design and lead marketing strategies that drive family awareness, inquiry, and enrollment across all markets and school locations. Oversee the full enrollment marketing funnel from top-of-funnel brand awareness through inquiry conversion in close partnership with enrollment and school teams. Use data and research to identify and act on market opportunities, optimize campaigns, and improve funnel performance over time.

Content, Communication, and Channel Management

Own the strategy and quality of all external communications, including digital, social, paid, print, and event-based channels. Partner with content creators, designers, and communications leads to produce material that is engaging, consistent, and on-brand. Ensure delivery is responsive to the distinct needs of different markets, audiences, and stages of the family journey.

Operations and Program Oversight

Own the planning, coordination, and execution of marketing programs across the organization's full portfolio of schools and markets. Maintain clear systems, budgets, and calendars that ensure quality, access, and alignment across all marketing activity. Use feedback and data to evaluate effectiveness and drive continuous improvement across campaigns and initiatives. Manage relationships with outside marketing agencies and vendors, ensuring alignment with brand standards, budget expectations, and organizational priorities.

Cross-Functional and External Collaboration

Work closely with school leaders, regional teams, enrollment staff, and external partners to ensure marketing reflects real-world needs and translates to impact. Partner with program, people, and operations teams to ensure internal stories and external narratives reinforce each other. Represent the organization externally with prospective partners, media, community stakeholders, and peer networks in the education sector. Identify, develop, and steward corporate partnerships that advance organizational visibility, extend our reach, and create value for both the organization and its partners.

Team Leadership and Capacity Building

Lead and support a growing team of marketers, designers, content creators, and channel managers. Provide coaching and development to team members and external partners contributing to brand and marketing work. Build a culture of strategic creativity, data-informed decision-making, and shared ownership for audience impact.

What You Bring

Deep expertise in brand strategy and demonstrated experience building and stewarding organizational identity across complex, multi-market environments. Strong background in both enrollment or consumer marketing and broader organizational communications. Exceptional collaboration and project management skills, with the ability to move work forward across functions and stakeholders. Comfort working at both the strategic and executional level, setting direction and staying close enough to the work to ensure quality. A commitment to building marketing that is values-aligned, audience-centered, and honest about what we offer and who we are. Experience leading teams and managing the complexity of marketing operations at scale.

Your Path Forward

This is a rare opportunity to shape how a mission-driven organization grows its presence, its voice, and its reach at a pivotal moment. Through your leadership, families who need what we offer will find us. Communities who share our values will join us. And the story of what we do will be told with the clarity and conviction it deserves.

Guidepost Global Education and Guidepost Montessori are committed to a policy of Equal Employment Opportunity (EEO). We will not discriminate on the basis of age, sex, race, color, creed, religion, ethnicity, sexual orientation, gender identity, gender expression, national origin, alienage or citizenship, disability, marital status, military or veteran status, or any other legally recognized protected basis under applicable federal, state or local laws, regulations or ordinances. Our leadership is dedicated to ensuring the fulfillment of this policy. When requested, we are committed to reasonably accommodate employees and applicants with disabilities or special needs that may require an accommodation.