Senior Associate Brand Manager
- Own delivery of several aspects of the Kerrygold business in North America on a growing brand team.
- Contribute to the development and deployment of the short-term and long-term brand strategy.
- Lead development and roll out of a monthly business tracking process. Translate data into opportunities or actions, and implement action plan on key metrics (market share, volume and revenue trends and drivers, competitive performance).
- Lead customer/shopper marketing strategy, including partnering with sales on ecommerce digital marketing.
- Manage portfolio strategy and assortment optimization with clearly defined roles for each segment of the business.
- Lead monthly demand review process, develop and manage driver-based business & forecast model with demand planning.
- Partner with NPD (innovation) team to guide innovation through development, customer sell-in, and lead new products through market launch with best in class support plans.
- Lead diverse cross-functional teams with multiple stakeholders, complex inputs, and time sensitive deadlines.
- Bachelor’s degree required; MBA preferred
- 7+ years of experience (or combination of education and experience), experience in Consumer Goods (CPG)
- Leads with curiosity
- Ability to identify opportunities for new processes or frameworks and drive buy-in across the organization
- Strong analytical mindset, ability to translate data into insights and actions
- Financial acumen, ability to navigate a P&L and connect marketing and business strategies to financial levers
- Strong ability to navigate ambiguity and operating in a growing and evolving organization
- Creative problem solver
- Experience leading cross-functional teams in matrixed organization
- Proactive and action-oriented, sees opportunities to add value or optimize and takes action
- Strong project management skills and attention to detail
- Ability to clearly manage key stakeholders while driving work forward
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