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Marketing Associate (Web/Social Media Specialist)

University of Illinois Chicago (UIC) School of Public Health
Peoria, IL
Hiring Department: Community Relations

Location : Peoria, IL USA

Requisition ID : 1037656

FTE : 1

Work Schedule : M-F 8:00a-4:30p

Shift : Days

# of Positions : 1

Workplace Type : On-Site

Posting Close Date : 11/3/25

The previously determined salary range for this position is $26.81.

Final salary offered will be determined by a thorough assessment of available market data, internal salary equity, candidate experience and qualifications, and budget constraints.

It is not typical for an individual to be offered a salary at or near the top of the full range for a position.

This position is intended to be eligible for benefits. This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.

This position is located on the Peoria campus 170 miles southwest of Chicago. (On-Site Work – Not Remote).

The University of Illinois College of Medicine Peoria (UICOMP) educates 265 medical students and more than 300 physician residents and fellows annually. Additionally, it provides clinical care to more than 31,000 patients annually and conducts basic science, clinical and outcomes research. UICOMP is a regional campus of the University of Illinois College of Medicine, a part of the University of Illinois Chicago and University of Illinois System. The College of Medicine Peoria is home to the Cancer Research Center, Center for Wellbeing, and is a collaborator in Jump Simulation. Learn more about UICOMP at

Position Summary

The Marketing Associate (Social Media/Web Specialist) works under the direction of the Director of Strategic Communication and in unison with the web coordinator and Community Relations team in meeting campus objectives relative to marketing and communications. This position is responsible for an expanded social media footprint, content creation, social listening, social media metrics tracking and analysis. As well, this position plays a key role in cross-functional application of content to the website, integrated marketing using social media, the website, and/or other digital channels. This role will plan and align campaigns to support strategic priorities, develop content and strategy to engage key constituents, and champion multi-media and new media to integrate strategic UICOMP messaging to reach key stakeholders. The Marketing Associate will perform content updates and maintenance of the UICOMP website.

Duties & Responsibilities

  • Responsible for development and implementation of a quantifiable social media footprint in unison with the overall marketing and communications strategy. Tracks, analyzes and documents social media metrics and reports on platform activity, engagement, and overall impact of social media outreach to the Director Strategic Communication and campus partners. Advises on strategy changes for various audiences, including the analysis, review and recommendations for new channels and/or applications. Evaluates outcomes and recommends changes in approach, strategy or process.
  • Develops, edits, schedules and posts innovative content across a variety of social media platforms based on social media marketing and brand strategy; creates, manages and resources assets for social media channels; ensures information and graphics are timely, accurate and current. Develops and manages project timelines.
  • Monitors social media channels and engages in active social listening and reporting while exercising excellent judgment in support of the social media/marketing strategy. Evaluates and anticipates potential crises/reputational issues arising on social media platforms and responds appropriately; Cross-trained to support coordination of content, maintain current information on other communication channels such as web sites, internal monitors, emerging media platforms.
  • Assists with initial design and maintenance of secure web pages using the UICOMP Content Management System, maintains UICOMP brand and style standards, assists with preparing initial layouts, graphics/artwork, and formatting for responsive web design. Maintain site appearance by participating in the development and use of content and display standards; edit submissions; Use the content management system to edit/create pages in accordance with modern design standards .
  • Provides and/or assists with the initial design and implementation of templates and web-based electronic forms and page layouts for the UICOMP website; assist with the web content management system to edit/create pages in accordance with University style/standards and modern design standards.
  • Establishes and grows relationships with UICOMP community, including alumni, donors, learners, campus groups, faculty and staff in an effort to develop content and promote engagement through social/digital media
  • Performs other related duties and participate in special projects as assigned.
  • Assists with the development/deployment of multi-media messaging which may include but is not limited to: social media, digital advertising; video content; podcast, blog or vlog; and/or other emerging media. Participate in integrated marketing efforts involving multi-media messaging involving social media and/or web-based communication/marketing.

Minimum Qualifications

  • Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
  • One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
  • Based on position requirements, additional education, training, and/or work experience in the area of specialization inherent to the position, may be required.

Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Preferred Qualifications

Knowledge of and skill in multiple media platforms desired.

Solid understanding of elements of design and capability to design visually strong materials preferred.

Understanding of photography/videography and basic photo and video editing preferred.

Knowledge of Adobe Photoshop, InDesign, Illustrator and other design platforms preferred.

Knowledge of digital accessibility and techniques and applications to remediate files and content for improved accessibility preferred.

Strong communication skills desired.

Ability to identify potential crises/reputational issues arising on social media preferred.

Ability to meet deadlines on a budget desired.

To Apply: For fullest consideration click on the Apply Now button, please fully complete all sections of the online application including adding your full work history with specific details of your duties & responsibilities for each position held. Fully complete the education, licensure, certification and language sections. You may upload a resume, cover letter, certifications, licensures, transcripts and diplomas within the application.

Please note that once you have submitted your application you will not be able to make any changes. In order to revise your application you must withdraw and reapply. You will not be able to reapply after the posting close date. Please ensure the application is fully completed and all supporting documents have been uploaded before the posting close date. Illinois Residency is required within 180 days of employment.

For classes within the professional (01), semi-professional (02), or managerial (03) occupational areas, out-of-state candidates may compete as all other candidates.

Once a final employment offer is completed, the out-of-state candidate must establish Illinois residency within 180 calendar days of the start date for the designated position. It is the employer’s responsibility to monitor this requirement.

Sponsorship for work authorization is not available for this position.

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.

The university provides accommodations to applicants and employees. Request an Accommodation
Posted 2025-10-23

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