Vice President, CRM Strategy

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

The Razorfish Strategy and Performance team is looking for a VP Connections (CRM) Strategist who brings expertise in helping brands better connect with their customers through direct and addressable channels across the complete customer lifecycle. With a strong CRM background, the VP Connections Strategist should understand consumer behavior and context, and how to enhance CRM program capabilities.

As a VP on the Strategy and Performance team, you will lead client engagements (brands within a portfolio, projects, and pitches) with complete autonomy and supporting resources. You’ll partner closely with Account, Creative, Media & Social Strategy colleagues to establish vision, cross-channel approach, and execution from briefing to campaign launch. You will present strategy frequently to clients and become part of their trusted partner team.

Responsibilities

• Drive business growth for clients through CRM and integrated customer engagement that extends beyond email marketing to include direct mail, owned channels, push notifications, mobile apps, SMS, and other emerging communication channels
• Define a CRM program's strategic vision and business goals to guide strategy development and execution
• Create CRM strategies and models that increase our clients’ relationships with their customers by working at the intersection of Customer Engagement, Business, Technology, Big Data, and Content
• Spearhead the development of data-driven, omnichannel CRM campaigns that foster customer acquisition, engagement, and retention, while ensuring the successful cross-selling and upselling of products
• Use data and analytics for decision-making and measuring CRM effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
• Lead cross-functional teams to design and execute omnichannel journeys, campaigns, and triggers, ensuring that all touchpoints are seamless, personalized, and customer-centric
• Use data to define audience segments, develop targeting strategies, and create personalized messaging that resonates with various customer profiles.
• Leverage customer data to continuously optimize CRM strategies, driving both long-term engagement and short-term conversion
• Build actionable insights from data to guide campaign decisions, ensuring the right messaging reaches the right audiences at the right time
• Develop a deep understanding of consumer behavior from first-party data sources and analyses as well as third-party research
• Collaborate with clients to understand their strategic priorities, challenges, and objectives; develop recommendations and regularly communicate insights to steward incremental opportunities
• Mentor mid-level strategists and support their career development
• Scope and drive the development of engagements (scoping, timing, deliverables, effort)
• Contribute to staffing and resourcing, being an advocate for strategic needs across the account

Qualifications

• 12+ years of demonstrated excellence in CRM, direct marketing or customer engagement strategy within consulting or agency environments
• Solid business intuition, a collaborative spirit, and experience in driving growth for clients through CRM
• Experience advising clients (VP to C-level) on strategic considerations and best practices for building effective CRM programs
• Proven ability to develop strategies that deliver on business KPIs and outcomes
• Deep experience with all addressable/owned channels and programs including email, push, SMS, web, direct mail and integrating with media and social teams
• Familiarity with the addressable paid media environment and opportunities to orchestrate end-to-end consumer experiences across channels (e.g., social, search, programmatic OLA/OLV, etc.)
• Experience working with MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more
• Skilled with insight development from primary and secondary research as well as online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools
• Strong leadership and team management skills with the ability to mentor and develop team members
• A curiosity to stay current with emerging trends and technologies in the digital advertising industry and apply them to our strategies and campaigns

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $159,695 - $244,720 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be April 11, 2026.