Director, Destination Marketing & Tourism
Job Summary: Lead Tourism industry sales efforts for the Nation’s most powerful Out of Home offering as Director, Destination Marketing & Tourism Partnerships. Drive growth within the destination marketing vertical, by developing client and agency relationships that expand revenue and increase advertising investment in Clear Channel Outdoor Assets. This role requires deep knowledge of agency strategy and planning, strong relationships with key clients, and marketing expertise across Destination Marketing Organizations (DMOs), Convention & Visitors Bureaus (CVBs), and Tourism Boards, and Associations. This role also partners with national and regional sales teams (OOH & Airports) to target key brands, strengthen coverage, and close relationship gaps.
Job Responsibilities:
- Drive tourism industry investment in Clear Channel advertising inventory including traditional Outdoor, DOOH, Airport, Experiential and Mobile offerings.
- Generate integrated media proposals to achieve tourism/visitor business objectives.
- Exceed revenue growth targets, on annual basis for clients within the travel/tourism vertical including Destination Marketing Organizations (DMOs), Convention & Visitors Bureaus (CVBs), Tourism Boards, Group Travel / MICE (Meetings, Incentives, Conventions & Exhibitions) & more.
- Be the expert on DMOs, understanding how they operate, make decisions, and measure success to craft impactful advertising solutions
- Have in-depth knowledge on DMOs and agency partners, knowing how each operates, how funds are invested, and how to align Clear Channel Outdoor assets with their marketing objectives
- Identify incremental opportunities for CCO within existing Travel Trade & Leisure Market customer groups.
- Navigate senior level client leads within the travel/tourism industry sector to secure business meetings on initiative-taking opportunities for CCO.
- Leverage tools, resources & research to discover and connect with qualified prospects more effectively.
- Ensure customer satisfaction by facilitating all aspects of the customer's account in cooperation with Creative, Operations, Marketing and Finance staff.
- Utilize Salesforce and help manage sales pipeline to provide visibility to colleagues and management.
- Other projects and opportunities assigned.
- Represent Clear Channel Outdoor and Conferences, Trade Shows and at State/Local Tourism and Travel Summits.
- Bachelor’s degree preferred or equivalent combination of education, training, experience, or military experience.
- Four (4) + years of direct client marketing experience in the travel industry/tourism vertical.
- Progressive sales experience and success using consultative, customer needs analysis methods.
- Media sales experience preferred.
- - identifying qualified prospects, securing meetings, conducting effective CNAs, uncovering opportunities, and shepherding them through closing and on to renewal.
- Demonstrated track record of driving growth.
- Proficient in Microsoft Office applications (i.e., Word, Excel, Outlook, and PowerPoint) and social media platforms.
- Public Speaking
- Experience gathering, analyzing, and interpreting tourism-related data (e.g., visitor trends, economic impact, demographics) to support funding applications and strategic planning.
- Account Management: Building long term, value-based relationships with accounts, developing business and maximizing the revenue they generate while reducing the time and costs in managing them .
- Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and effectively gets message across.
- Market, Industry and Competitive Knowledge : Applying an understanding of the buyer’s persona and journey, the economic, cultural, and business environment, including competitive and customer behavioral trends, to position the organization for success.
- Planning and Organizing : Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
- Presentation Skills : Effective presentation skills inside and outside an organization; commands attention and can manage group process during the presentation.
- Strategic Sales Planning: Identifying and developing business opportunities that are consistent with the long-term strategic plans of the organization.
- Able to travel outside of the office at least 50% of the time for meetings and industry events.
- Must possess a valid driver’s license.
- Must have access to a reliable vehicle.
- Open to candidates located outside of NYC, Allentown, Chicago
Rate: $125,000 + Commission
This position may be bonus eligible, subject to the terms and conditions of the applicable incentive plan.
Comprehensive Benefits package offerings, which includes:
- Multiple Medical, Dental, and Vision Plans to choose from
- Health Care Spending Accounts (HSA and FSA Options)
- Medicare Assistance
- Dependent Care Flexible Spending Account
- Optional Short Term and Long Term Disability Plans
- Company Paid Employee Life and AD&D Insurance
- Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
- Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
- Pre-Tax Commuter Spending Account
- Employee Assistance Program (EAP)
- 401(k) Savings Plan with company match
- Paid Time Off (Accrued Vacation and Sick Plans)
- Free Digital Gym Membership and Discounted Memberships
- Professional Development Opportunities
- Employee Resource Groups
Ultimate compensation will be based on several factors, including relevant experience, skills, scope and responsibility of the position, as well as pursuant to salary market benchmarks. This salary range is a good-faith estimate of the salary for this position.
EEOC Statement
As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion. Location Chicago, IL: 222 Merchandise Mart, Suite 570, 60654
Position Type Regular
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
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