Communication Specialist I
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- Plan, create, edit and implement communication strategies and content for enterprise and marketplace audiences across paid, earned, shared and owned channels.
- Proactively pitch and secure media opportunities in Tier 1, trade and sector-focused outlets by building strong relationships with journalists and key media contacts, managing media inquiries, and cultivating opportunities for Zurich spokespeople to enhance the company’s visibility and reputation.
- Develop and deliver engaging content for web, social media and intranet platforms, ensuring alignment with Zurich’s brand, key messages and content strategy to drive strong audience engagement and advance strategic objectives.
- Collaborate with Communications Account Leads and Design to manage deliverables.
- Partner with business units and other stakeholders to support communication needs, deepen knowledge of products and services, and provide counsel on media relations approaches for specific business areas.
- Support both short-term and long-term communications projects, providing regular status updates to leadership and partners.
- Maintain and update digital channels, monitoring content for accuracy and engagement.
- Monitor industry trends, activity and current affairs to inform communication strategies and ensure relevance in media relations.
- Track and report on communications activities and metrics, using insights to optimize future campaigns.
- Participate in special projects as assigned.
- Bachelors Degree in Communications or Marketing or Journalism or Public Relations and 5 or more years of experience in the Communications or Marketing or Media Relations or Public Relations area OR
- High School Diploma or Equivalent and 7 or more years of experience in the Communications or Marketing or Media Relations or Public Relations area OR
- Zurich Certified Insurance Apprentice including an Associate Degree in Communications or Marketing or Journalism or Public Relations and 5 or more years of experience in the Communications or Marketing or Media Relations or Public Relations area
- Public Relations, Communications Agency experience
- Experience leveraging AI and communications technology to enhance strategic recommendations, improve efficiency and deliver innovative solutions while maintaining high ethical standards.
- Demonstrated ability to automate and streamline routine communications tasks for increased productivity (e.g., editing, proofing, reporting, basic research).
- Insurance and/or vertical industry acumen, e.g., construction, energy, life sciences, and manufacturing, reflecting both insurance expertise and sector knowledge.
- Experience using media relations and web analytics tools, such as Cision and Google Analytics, to track, measure, and report on communications performance.
- Strong analytical mindset with experience in competitive insights, crisis prediction and impact assessment.
- Experience identifying issues management situations and supporting response and mitigation strategies.
- Experience developing and executing communications strategies and campaigns.
- Proven media relations skills, including pitching to media outlets and developing strong relationships with journalists and key media contacts.
- Proven copywriting skills (a writing test will be assigned during the interview process).
- Proficient in Microsoft Office.
- Excellent organizational skills.
- Business travel as required.
- Extended hours during peak periods as required.
- Regular, predictable attendance.
- Visibility in the office as required.
- 1033.
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