Product Marketing Manager - Oracle AI Data Platform

Job Description

As a Product Marketing Manager on the Market Engineering team covering the AI Data Platform (AIDP), you will serve as the strategic link between product innovation and market impact. You'll define how we position, message, and bring AI Data Platform to market-driving demand, accelerating adoption, and enabling sales. This role requires deep collaboration across Product Management, Campaigns, Sales, Analyst Relations, and Field Marketing to ensure Oracle's story is clear, compelling, and consistent.

Ideal experience would include a strong base of product marketing experience including messaging and positioning of B2B tech products. Additionally, strong experience and understanding of AI, it's use cases, and applications in a business context.

Responsibilities

Key Responsibilities

1. Messaging, Positioning & Persona Development

• Create clear, differentiated messaging AI Data Platform addressing business buyers, stakeholders, like the CDO and other CXOs, and technical influencer personas like AI Developers, Data Engineers.

• Continuously refine messaging based on roadmap evolution, competitive shifts, and market feedback.

• Develop and maintain buyer and influencer personas based on research, behavioral data, market trends, and sales insights.

• Ensure consistent positioning across all touchpoints-including Oracle.com, field marketing, sales assets, and analyst reports.

2. Go-to-Market Strategy & Launch Execution

• Define launch strategy and asset BOM for every product release, including launch Tier designation (1, 2, or 3).

• Own GTM planning an execution for launches for AI Data Platform, aligning with cross-functional teams.

• Identify asset gaps and oversee timely creation of launch content such as webpages, datasheets, blogs, sales decks, and demo scripts.

• Track GTM performance through KPIs including engagement, pipeline generation, and analyst impact.

3. Competitive Intelligence & Market Insights

• Monitor competitor capabilities, positioning, and messaging to proactively address objections and highlight Oracle's differentiators.

• Leverage analyst research to extract insights on market trends, competitor strengths/weaknesses, and Oracle's perceived position, informing messaging, GTM plans, and content strategy.

4. Sales Enablement

• Collaborate with sales enablement teams across organizational pillars (e.g., Apps groups) to deliver aligned, high-impact content.

• Integrate AIDP messaging and positioning into Apps enablement efforts.

• Review and refine enablement materials to ensure alignment of Oracle AI Data Platform messaging with other pillars like Database, Analytics and AI.

• Own and maintain sales assets in Seismic, ensuring content remains current, accurate, and aligned with messaging.

• Monitor Seismic analytics to identify high-performing content and apply insights to future asset development.

5. Content Strategy & Market Amplification

• Drive creation of content that fuels demand generation (blogs, videos, customer stories, eBooks, infographics, social assets, etc.).

• Manage the Oracle.com experience for AI Data Platform, including Tech pillar pages and contributions to Apps pages.

• Partner with Paid Media and SEO/GEO/AEO teams to optimize visibility and search performance.

• Contribute to social media calendars to support launches, campaigns, and product narratives.

• Support executive keynotes, AI World/AI World Tour sessions, and major event storytelling through compelling content and visuals.

6. Customer Advocacy

• Lead and contribute to customer nominations, story building and reference programs in partnership with customer advocacy teams.

• Support executive keynotes, AI World/AI World Tour sessions, and major events with polished narratives and content.

7. Metrics, Feedback & Iteration

• Measure marketing effectiveness using tools such as Eloqua, Adobe Analytics, Sprinklr, YouTube Analytics, Seismic, and field feedback.

• Maintain a tight feedback loop with Product Management and regional field teams to ensure content remains relevant and impactful.

8. Social Strategy & Channel Ownership

• Help manage social channels (LinkedIn, X/Twitter, YouTube) with regular, strategic publishing aligned to product priorities.

• Execute the social media calendar, integrating launches, thought leadership, customer stories, and industry trends.

• Create or curate social assets (copy, graphics, short videos) with content and design teams.

• Monitor channel performance through Sprinklr and refine content/timing based on analytics.

• Coordinate with Paid Social teams to amplify high-value posts or campaigns.

• Maintain consistent brand voice and serve as a point of contact for cross-functional social initiatives.

Disclaimer:

Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.

Range and benefit information provided in this posting are specific to the stated locations only

US: Hiring Range in USD from: $118,700 to $251,600 per annum. May be eligible for bonus, equity, and compensation deferral.

Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.

Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.

Oracle US offers a comprehensive benefits package which includes the following:

Medical, dental, and vision insurance, including expert medical opinion

Short term disability and long term disability

Life insurance and AD&D

Supplemental life insurance (Employee/Spouse/Child)

Health care and dependent care Flexible Spending Accounts

Pre-tax commuter and parking benefits

401(k) Savings and Investment Plan with company match

Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.

11 paid holidays

Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.

Paid parental leave

Adoption assistance

Employee Stock Purchase Plan

Financial planning and group legal

Voluntary benefits including auto, homeowner and pet insurance

The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.

Career Level - IC5

About Us

As a world leader in cloud solutions, Oracle uses tomorrow's technology to tackle today's challenges. We've partnered with industry-leaders in almost every sector-and continue to thrive after 40+ years of change by operating with integrity.

We know that true innovation starts when everyone is empowered to contribute. That's why we're committed to growing an inclusive workforce that promotes opportunities for all.

Oracle careers open the door to global opportunities where work-life balance flourishes. We offer competitive benefits based on parity and consistency and support our people with flexible medical, life insurance, and retirement options. We also encourage employees to give back to their communities through our volunteer programs.

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Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.