VP, Creator
Location-Type: Remote (CST timezone preferred)
Start Date: ASAP
Duration: Contract, 2-3 months
Compensation Range: $75-80/hr
Benefits: Eligible for Health, Dental, Vision, and 401K
Visa Sponsorship: Not eligible for visa sponsorship Job Description:
- The client is seeking an experienced VP-level creator and influencer marketing leader to serve as interim senior client counsel and program lead, keeping multiple accounts and creator programs running smoothly while a permanent hire is secured.
- Serve as the senior day-to-day client relationship manager and strategic lead across 2-3 core accounts
- Develop and lead creator strategies for B2C brands across platforms including Instagram, TikTok, Pinterest, YouTube, and others
- Oversee end-to-end creator program execution, including creator identification, vetting, contract negotiations, partner management, and reporting
- Advise clients on KPIs, performance metrics, and paid amplification strategies aligned with business objectives
- Manage and mentor direct supervisees and cross-functional integrated digital teams
- Lead and present creator strategy decks and program updates to senior clients and executive stakeholders
- Contribute to new business initiatives and support team culture and utilization
- 10 years of experience in influencer or creator marketing and/or integrated communications
- Bachelor's degree in Marketing or a related field (may be flexible for an exceptionally strong candidate)
- Expertise developing and leading creator strategies for B2C brands across Instagram, TikTok, Pinterest, and similar platforms, including 1:1 creator relationship management, vetting, algorithm nuances, trend analysis, and risk mitigation
- Foundational knowledge of influencer whitelisting, paid social media (Facebook, Instagram, TikTok, etc.), and analytics/reporting, including client counseling on KPIs aligned to business objectives
- Proven leadership experience managing direct reports and cross-functional integrated agency teams (IAT)
- Strong project and account management skills, including agency fee and out-of-pocket (OOP) budget management
- Demonstrated ability to manage multiple clients and priorities simultaneously in a fast-paced agency environment
- Background in health, wellness, regulated industries, or marquee Client brands
- Experience working on ecommerce campaigns via paid social or influencer
- Experience leading B2B influencer campaigns
- Familiarity with creator identification platforms such as Creator IQ
- Experience within mid-size to large integrated communications or PR agency environments
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