Digital Marketing Manager

Senior Digital Marketing Manager (Onsite) – Chicago, IL

Our client is seeking an innovative and strategic Digital Marketing Manager to elevate their digital presence and support their mission of advancing patient education and advocacy. This vital role combines creative content development, technical expertise, and data-driven decision-making to deliver impactful campaigns across multiple channels. As the ambassador of our client in patient advocacy groups and online communities, you will play a key role in shaping brand awareness, lead generation, and sales growth. If you are a results-oriented marketing professional with a proven track record in digital strategy and a passion for healthcare, we want to hear from you.

Required Skills:

• Bachelor’s degree in marketing, communications, business, or a related field
• 3+ years of experience in digital marketing management
• Expertise in SEO, SEM, and paid media campaigns
• Proficiency with digital tools such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, and email marketing platforms
• Strong familiarity with social media channels including Facebook, X (Twitter), Instagram, YouTube, and LinkedIn
• WordPress and content management experience, with an emphasis on content creation, grammar, and timely execution
• Analytical mindset with the ability to interpret metrics and optimize campaigns
• Excellent written and verbal communication skills, capable of engaging diverse audiences and representing the company effectively
• Leadership skills to manage multiple projects in a fast-paced environment

Nice to Have Skills:

• Certification in Google Analytics, Google Ads, or other digital marketing platforms
• Experience with marketing automation tools, especially HubSpot
• Knowledge of BetterDocs and WordPress customization
• Background in healthcare or clinical diagnostics marketing
• B2B and B2C marketing experience
• Scientific background with the ability to synthesize complex information for various audiences

Preferred Education and Experience:

• Bachelor’s degree in marketing, communications, business, or related field
• A minimum of three years’ proven experience in digital marketing, with successful campaign management and website oversight

Other Requirements:

• On-site presence at our client’s Chicago office (West Loop)
• Ability to collaborate closely with cross-functional teams including creative, sales, and product development
• Enthusiasm for staying current with industry trends, best practices, and emerging technologies in digital marketing

Join us as we expand our client’s reach and impact in healthcare diagnostics. If you’re driven by innovation, eager to lead impactful projects, and passionate about making a difference, we encourage you to apply now. Your expertise can help shape the future of patient education and advocacy.