Associate Director, Market Insights, Gastroenterology

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok .

Job Description

The Associate Director, Gastroenterology Market Insights, is a strategic and critical role in the US APEX Immunology organization, responsible for leading market research initiatives to support SKYRIZI and RINVOQ in Crohn’s and Ulcerative Colitis.

The individual in this role will serve as a trusted advisor to brand leadership, leveraging superior customer and marketplace understanding to formulate and execute marketing research programs that deliver insights, highlight business opportunities, and guide brand strategy. This role will partner closely with the analytics team to tell a cohesive story about brand performance, ensuring actionable findings and identifying opportunities to accelerate performance. The Associate Director will also manage and develop a small team, coaching direct reports and fostering growth.

Key Responsibilities :

• Act as marketing research lead for designated therapeutic area. Become a trusted advisor to therapeutic area leadership, guiding commercial brand strategy and advising tactical initiatives based on superior customer insights.
• Manage, coach, and develop direct reports, providing feedback, professional development, and fostering a high-performing research team.
• Create, maintain and ensure timely execution of the marketing research plans for the designated therapeutic area, driving alignment with brand strategy and adapting to evolving business needs.
• Possess an expert understanding of custom research methodologies. Is highly proficient at supplier and stakeholder management, and lead custom research programs to deliver compelling strategic and tactical insight.
• Lead the Insight discovery process to uncover and define motivating insights across the customer base.
• Partner with the analytics team to integrate secondary data and build a clear, unified story about brand and business performance
• Collaborate with and influence the brand team and agency to drive greater business outcomes.
• Inform the brand planning process based on a deep understanding of all stages of the patient journey, as well as stakeholder influences throughout the journey. Clarify moments of meaning and highlight opportunities to enhance the patient experience. Develop plans to prioritize and address insights gaps.
• Participate actively in the creative development process, informing the creative brief and creative concept development and assessment by representing the voice of the targeted customer.
• Maintain organizational knowledge on all insights and performance data generated relative to the therapeutic area supported; including market and competitive trends, health care environmental influences and investment performance against various channels.
• Possess a strong understanding of industry secondary data and syndicated sources and their strengths and weaknesses. Expert at integrating data from multiple data sources to measure market and product performance.
• Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
• Interact with a cross functional team to develop and convey to commercial teams a holistic perspective relative to commercial influences.

• Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

• BA or BS degree required, MBA or MA preferred.
• 10+ years relevant marketing research or marketing consulting experience.
• Excellent strategic thinking capabilities and equally excellent tactical execution skills.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Senior Executives.
• Expert knowledge of custom research methodologies
• Proven experience as an integral member of a high performing work team.
• Direct people management or team leadership experience preferred

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this postingbased on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately paymore or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and untilpaid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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