Retail Marketing Manager

Essential Duties and Responsibilities

• Drive data-informed promotional strategy for specific markets to achieve Retail revenue goals, while maintaining flexibility to adapt to changes in market conditions

• Oversee and maintain program calendars, and configure and manage discounts across multiple POS systems to ensure accuracy and compliance with business objectives

• Within E-Commerce platform, build and maintain promotions and associated online menus to drive customer redemption

• Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights

• Develop strategies and action plans for Retail Marketing including promotional events, partner collaborations and community outreach initiatives

• Work cross- functionally with Retail, Commercialization, and Operations to deliver best-in-class marketing to launch and support product roadmaps

• Maintain deep knowledge of the consumer, markets, competitors and trends to develop data-driven plans to capitalize on opportunities

• Responsible for adhering to marketing budget

• KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio

• Collaborate on other marketing projects such as seasonal campaigns or efforts to gather customer insights and feedback

• Other duties as assigned, contributing to our overall marketing objectives

Minimum Qualifications

• Bachelor's degree required

• 5+ years working in Marketing with a focus on promotional strategy and execution

• Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments

• 3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred

• Experience leading a team in a matrixed organization

• Experience contributing to the retail planning process

• Excellent project management skills

• Strong customer focus and relationship orientation

• Exceptional written and verbal communication skills

• Regional and national travel required

Preferred Qualifications

• Comfortable with analytics and strong business acumen

• Strong understanding of retail marketing

• Ability to pivot priorities quickly and effectively as needed

• Experience developing all aspects of marketing eco-system

• Proven mastery of product launch protocol

• Experience with media buying and budget management

• Comfortable with analytics and strong business acumen

• Strong understanding of retail marketing

• Ability to pivot priorities quickly and effectively as needed

• Experience developing all aspects of marketing eco-system

• Proven mastery of product launch protocol

• Experience with media buying and budget management

• Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel

About Verano

Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNOF), one of the U.S. cannabis industry's leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multi-state operator embracing a mission of saying Yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf™ and MÜV™ dispensary banners, including Cabbage Club™, an innovative annual membership program offering exclusive benefits for cannabis consumers. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano™, (the) Essence™, MÜV™, Savvy™, BITS™, Encore™, and Avexia™. Verano's active operations span 14 U.S. states, comprised of 15 production facilities with over 1.1 million square feet of cultivation capacity. Learn more at