Director of Channel Marketing

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.

Summary Of Responsibilities

As the Director of Channel Marketing, you will be responsible for leading a team of Channel Marketers with direct responsibility for strategy and execution for Chervon owned or produced brands to increase channel strategy, customer marketing efforts, in-store and online execution, brand equity, promotional strategy and profitable sales conversion. Chervon’s current owned brand portfolio includes EGO, EGO Commercial, FLEX and SKIL covering both the outdoor power and power tools and accessories segments. This individual will report directly to the VP of Marketing.

Key Job Responsibilities

Channel Strategy & Leadership

• Develop and execute a comprehensive channel marketing strategy that aligns with company growth objectives.
• Identify, differentiate and prioritize key channel partners and tactics to maximize market reach and revenue.
• Define annual channel marketing plans, budgets, and performance metrics.

Pricing Strategy & Governance

• Develop and maintain channel pricing strategies that align with corporate margin, revenue, and market-share goals.
• Ensure pricing supports partner profitability while maintaining competitive positioning.
• Monitor and enforce pricing compliance across distributors, resellers, and retail/e-commerce partners.

Promotional Planning & Execution

• Own the planning, development, and rollout of national promotions, including seasonal campaigns, channel specific promotions and online programs.
• Coordinate with partners to ensure promotional messaging, timing, and execution align with brand guidelines.
• Oversee the development of promotional assets (POS materials, digital ads, sales tools, etc).

Partner Programs & Enablement

• Build and enhance partner marketing programs, co-marketing initiatives, and merchandising programs
• Create and maintain partner marketing & go to market toolkit (sales collateral, messaging guide, new product launch materials, training materials, merchandising & point of purchase).
• Collaborate closely with Sales, Product, and Brand to support partner success.

Co-Marketing Campaign Development & Demand Generation

• Lead the development and execution of integrated channel marketing campaigns, including digital marketing, customer events, product launches, promotions, and partner communications.
• Ensure all campaigns align with brand strategy & guidelines, product positioning, and sales priorities.

Performance Measurement & Reporting

• Track and analyze channel performance metrics, campaign ROI, and partner engagement using data-driven insights.
• Provide regular reporting and recommendations to senior leadership on program effectiveness and optimization.
• Continuously refine strategies to improve partner contribution and overall channel efficiency.

Team & Budget Management

• Lead, mentor, and develop a high-performing channel marketing team.
• Manage channel marketing budgets and ensure effective allocation of resources and co-marketing funds

Qualifications

Required Education And Experience

• Bachelor’s degree in business or marketing required; MBA preferred.
• 10+ years of relevant experience required.
• Exceptional knowledge of marketing strategies, concepts and practices.
• Leadership and performance measurement skills.
• Senior professional with mature business judgment and strong collaborative style.
• Exceptional written, verbal, public speaking and communication skills.
• Self-starter motivated by goals and challenges of rapid roll-out.
• Superb follow-through, problem-solving and communications skills.
• Able to compile and analyze performance and sales data to develop metrics that support decision-making for resource allocation and subsequent campaigns.
• Strong computer skills, especially Microsoft Office (PowerPoint, Excel & Word);
• Experience in the home goods industry, working with national home centers a plus.
• Salary Range: $170k to $205k

Supervisory Responsibility: This job reports directly to the VP of Marketing for North America and overseas the Channel Marketing team.

Travel: This job operates in a professional office environment, client locations and trade shows. This position requires up to 20% travel including international travel.

Work Environment

This job operates in professional office, retail, and outdoor environments as well as virtually. Expect to work 4-5 days/week in the office and 0-1 days/week virtually when not traveling.

Chervon North America operates in a casual and fun environment. Our North American headquarters is located one block from I-88 in a state-of-the-art LEED certified facility with high-end amenities such as a café, gym, outdoor terrace, landscaped patio, ergonomic height-adjustable desks, and open collaborative spaces. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.

We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.

Chervon North America, Inc. is an Equal Employment Opportunity Employer committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, age, religion, color, marital status, national origin, sexual orientation, disability, gender, pregnancy, military status, order of protection status, transgender status, genetic information, or any other category protected by law.