Director, Digital Product Management
HuFriedyGroup
Des Plaines, IL
Join Our Team at HuFriedyGroup – Innovating Excellence in Dental Instrument Manufacturing HuFriedyGroup is a leading manufacturer of dental instruments and infection prevention products. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. To help dental professionals be The Best in Practice, HuFriedyGroup provides a unique combination of world class products, value-added services, clinical education, and dental community platforms that result in superior clinician performance and enhanced safety for dental professionals and their patients. Working at HuFriedyGroup is so much more than a job, as every employee has a part in driving and supporting the organization’s inspirational vision to be a global force in advancing dental performance through Best-In-Practice dentistry that improves lives around the world. This is a hybrid position based in Des Plaines, IL with the ability to work remotely 2-3 days per week. About The Role The Director, Digital Product Management is accountable for defining and driving HuFriedyGroup’s digital product strategy, roadmap, and business outcomes across the customer and commercial journey. This leader ensures digital products and platforms (e.g., web, eCommerce, customer lifecycle and engagement tooling, and select data-enabled capabilities) deliver measurable impact—improving customer experience, enabling commercial growth, and strengthening enterprise scale and reuse. This role operates in a matrix environment, partnering closely with Marketing and Commercial Excellence, Sales, Customer Care, Solutions Management, and Technology teams. The Director role leads future product managers, establishes strong product governance, and ensures investments translate into adoption, value realization, and continuous improvement. This leader will operate as both a hands‑on product leader and a people leader— a true “digital athlete”—personally owning critical products and decisions in the near term while establishing the foundation for a scalable digital product management capability. A digital athlete at HuFriedyGroup brings competitive drive, strong accountability, and a player‑coach mindset—balancing strategic thinking with the ability to step in, execute, and deliver results when it matters most. Ownership & Outcome Areas
- Digital product vision + portfolio strategy aligned to strategic vector priorities and customer needs
- Roadmaps & prioritization that balance customer value, commercial impact, risk, and capacity
- Customer journey orchestration across digital and assisted touchpoints
- Platform/product adoption and value realization using clear KPIs and performance routines
- Cross-functional alignment and decisioning (intake, governance, tradeoffs, escalation)
- Product operating model maturity (ways of working, reusable capabilities, measurement)
- Set Digital Product Strategy & Roadmaps
- Define and maintain a multi-year product vision and roadmap across HuFriedyGroup’s digital experience and commercial platforms.
- Translate strategy into clear product outcomes, investment themes, and sequenced roadmaps that stakeholders understand and support.
- Lead Customer-Led Experience & Lifecycle Growth
- Champion an outside-in mindset, ensuring products reflect real customer needs and drive improved acquisition, engagement, conversion, and retention.
- Partner with business leaders and strategic vector leads to map and improve end-to-end customer journeys across channels and regions.
- Drive Digital Portfolio Prioritization & Value Delivery
- Own prioritization frameworks and decisioning across the product portfolio, ensuring focus on highest-value initiatives and reusable capabilities.
- Establish clear success metrics (OKRs/KPIs), track performance, and adjust roadmaps based on results and learning.
- Partner to Deliver Scalable, Integrated Platforms
- Serve as the primary product counterpart to Solution Delivery and Enterprise Technology—ensuring delivery is aligned to product intent, experience quality, and enterprise standards.
- Promote integration, reuse, and simplification across the ecosystem (e.g., platform capabilities, APIs/integrations, data consistency).
- Establish Product Governance & Stakeholder Alignment
- Build operating rhythms for intake, prioritization, executive updates, and launch readiness.
- Communicate clearly to executive audiences—bringing recommendations, tradeoffs, and decisions rather than status.
- Build and Lead a High-Performing Product Team
- Lead, coach, and develop roles within the Digital Product Management team; set standards for product thinking, customer advocacy, and data-driven decision-making.
- Foster a culture of accountability, experimentation, and continuous improvement.
- Manager Partners & Vendors (as needed)
- Lead strategic collaboration with agencies, system integrators, and platform vendors to ensure roadmap alignment and high-quality outcomes.
- Bachelor’s degree in Business, Information Technology, Computer Science, or a related field.
- 8-12 years of experience in digital product management, digital transformation, or related product leadership roles, with enterprise-scale platforms.
- Ability to travel 10-20% (primarily domestic)
- Demonstrated ability to define product strategy and translate it into roadmaps and measurable outcomes.
- Strong cross-functional leadership skills in a matrixed environment; ability to influence senior stakeholders.
- Experience delivering customer-facing and/or commercial platforms (e.g. web/eCommerce, MarTech/CDP, portals, customer service experiences).
- Strong analytical orientation - comfortable using KPIs, customer insights, and business cases to guide decisions.
- Excellent communication skills, including executive storytelling and decision framing.
- Proven track record of successfully launching and scaling digital products in a fast-paced environment.
- Experience working in B2B, healthcare/medical device, regulated, or complex distribution/manufacturing environments.
- Familiarity with modern digital ecosystems: eCommerce, CMS, CRM/MarTech automation, analytics, experimentation, and integration patterns (APIs/events).
- Experience working in a private equity-backed environment, with comfort operating a pace and balancing near-term value with long-term scale.
- Experience shaping reusable data-enabled products/capabilities (e.g. customer insights, segmentation, personalization, product information consistency).
- Exposure to service design, journey mapping, experimentation, or conversion optimization process.
Posted 2026-02-19
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