Strategic Growth Marketing Manager, Growth Lab

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

About this role

We’re building the future of how Okta generates pipeline: buyer-centric, signal-driven, iterative and relevant at every touch point.

As a Strategic Growth Manager, you sit right in the middle of the GrowthX system. Your job is to take strategy, triggers, signals, and real business context and turn them into actionable account intelligence, focused experiments, and clear evidence of what actually works.

You’ll work closely with the Director of Strategic Growth and ABX to translate strategy, frameworks, and mental models into concrete plans and to make sure experiments move from idea → execution → pipeline → learning, not just motion.

If you like systems, signals, testing ideas, and learning as you go and you care about helping teams focus on the right work you’ll appreciate this role.

Why this role matters

You’ll play a central role in making sure xDRs, AEs, ABX, and Demand Gen spend time on the appropriate accounts with relevant information that guides us with a clear reason why. Your work will help make it easier for our buyers to say ‘YES’ to Okta. 

What you’ll own

Growth Engine & Growth Experiments

• Take strategic direction and business context and turn it into clear hypotheses and experiments.
• Use tools like Clay, 6Sense, PriorityEngine, and CommonRoom to build focused account lists and pull real buyer and company signals.
• Design experiments with clear goals, timelines, and success criteria.
• Track results and share learnings on what worked, what didn’t, and why.
• Make clear calls on whether something should be scaled, refined, or stopped.

Signal → Intel & Practical Insights

• Work with signals like pipeline data, product usage, hiring, M&A, regulatory or risk events, and tech stack changes.
• Apply existing frameworks and mental models — you’re not starting from scratch, you’re sharpening what’s already there.
• Turn complex stuff (identity stacks, security issues, whitespace, forcing functions) into simple narratives sellers can actually use.
• Challenge assumptions, spot gaps, and suggest better paths forward when needed.

Systems, Process, and Collaboration

• Build clean, repeatable workflows for experiments, intel, and handoffs.
• Keep partners aligned on who’s doing what, by when, and why it matters.
• Capture learnings so they don’t get lost and can be reused across teams, regions, or segments.
• Constantly look for ways to tighten the loop between signals, experiments, and pipeline.

What you bring

• 5+ years in sales ops, rev ops, growth, abx, or SDR role. 
• You’re organized, proactive, and comfortable juggling multiple workstreams.
• You think in systems and like building things that scale.
• You’re comfortable working with data and new GTM tools, even if you haven’t used all of them before.
• You understand how SDRs, AEs, and marketing teams actually create pipeline.
• You can write clearly and simply; turning messy inputs into something useful.

Traits we care about

We’re looking for someone who is:

• Coachable and open to feedback
• Hungry and proactive
• Determined and good at closing loops
• Solution-oriented
• Calm and productive under ambiguity
• Resourceful
• Good at building trust with partners

Skills and Experience matter. Mindset and Attitude matter more.

What success looks like

In your first 90 days:

• Launch 3–4 meaningful growthX/ Outbound experiments from idea to go-live.
• Produce account intelligence that Sales and Marketing use in their programs.
• Keep work moving without constant reminders or hand-holding.
• Earn trust as someone whose work makes GTM teams more effective.
• Show you can work from strategy and frameworks, not just a task list.
• Proactively build strong working relationships across GTM teams — partnering with them to support their pipeline goals, not just deliver inputs.

Over time:

• Run experiments end-to-end with minimal guidance.
• Improve existing models and/or build improved ones due to use cases.
• Become a true thought partner to the Strategic Growth leader.

How you’ll grow

Over time, this role can grow into:

• A senior growth manager role
• A growth strategy role 
• A builder of a repeatable GTM intelligence and experimentation engine for Okta

You’ll work directly with a leader who will coach you, challenge you, and invest in your growth.

You’ll learn more about GTM, signals, and experimentation in six months than most people do in 2 years.

#LI-Hybrid 

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Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: .

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $128,000—$192,000 USD

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! .

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

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