Digital Shelf Analyst

Digital Shelf Analyst

Glanbia Performance Nutritionhas a portfolio that includes Optimum Nutrition, BSN, Isopure, think!®, and Amazing Grass®.Our product range spans powders, ready-to-drink beverages, bars, and capsules – formats designed for convenience and globally available through e-commerce, specialty retailers, and mass-market channels.

Overview:

We are hiring for a new role: The Digital Shelf Analyst is responsible for overseeing the digital shelf presence and execution for our retailer partners. As the Digital Shelf Analyst you will be responsible for building relationships with each retail partner to develop a best in class digital shelf strategy that aligns with brand objectives.

• Project manage creative requests for brand with creative services ahead of innovation launches, eCommerce optimizations and graphic refreshes.
• Execute timing of new item setup and product transitions in content syndication tools to ensure accuracy of active catalog
• Work cross functionally to track NPD and transition timing for new shipments working with cross functional teams
• Ensure all eCommerce content is accurate and optimized for all retailers
• Build strategic partnerships with our Ecommerce retailers and Business teams to mutually deliver against customer and sales objectives
• Lead the digital shelf strategy and content calendar with retail partners and brand teams to drive brand awareness and market share growth
• Own retailers catalog management, digital content strategy and development, title and bullet point copy, new item set up process, and product page design.
• Lead Ecommerce content excellence to deliver best in class path to purchase and product display page experience.
• Share insights and learnings with sales and marketing teams
• Drive key capabilities – path to purchase understanding, digital shelf, ratings and reviews, A+/ B+ Content, working alongside key partners and agencies
• Develop and deliver training for wider teams to increase ecommerce base knowledge across organization
• Support the implementation of new tech including but not limited to PXM/DSA tools

Experience needed:

• Bachelors Degree and 1-2 years in CPG industry sales, marketing or strategy experience with a manufacturer or retailer
• Experience with content syndication tools such as Salsify and Syndigo is a plus
• Working knowledge of ecommerce retail basics, traffic and conversion drivers, search, the consumer’s path to purchase journey and Omni channel retailer models

Preferred

• Ability to adapt strategies to take advantage of changing consumer and marketplace dynamics through effective use of data and insights
• Experience in creating analytics frameworks for retail or ecommerce
• A deep understanding of the ecommerce shopper journey – demand creation through media, demand capture, winning portfolio and demand fulfilment
• Working knowledge of digital media, search and investment optimization
• Experience communicating complex and/or detailed information to multiple individuals and audiences in both written and verbal methods
• Experience working in a matrix environment and in leading peers and key project groups.

The Digital Shelf Analyst will also be responsible for managing internal relationships while working closely with our Customer Planning & Strategy, Brand, Creative Services and Retail Media team to ensure best in digital shelf presence.

What we would like to offer you! 

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K. Apply now and make a difference in the world of health and wellness! Glanbia provides a reasonable range of compensation for roles; the salary range for this role is $65,000 - $85,000 plus an annual bonus. This range may not be applicable to other locations and targeted salary is midpoint of range. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia our culture will celebrate individuality, knowing that together we are more.