Comms Partner - Social Media Content

Overview The Corporate Communications Partner-Social Media develops social media content and ads, deploys social platform messaging, cultivates compelling social media campaigns for brand awareness, supports clinical services marketing strategies, monitors for engagement and reports metrics for the Carle Health system. This includes working closely with Carle Health provider and health plan communications and marketing teams as well as internal stakeholders to meet goals, inform the public and reinforce the positive public perception of the organization. Qualifications Certifications: , Education: Bachelor's Degree: Related Field, Work Experience: Related field Responsibilities Ability to monitor and interpret platform analytics to strategically drive tactics to drive engagement and maximize Carle Health objectives. Plan, create and post social media content for all Carle Health properties. Use editing software to adjust creative elements to best support social media outcomes. Monitor and manage audience responses to social media posts and messaging as appropriate in a timely manner. Provide strategic counsel, solutions and planning while executing social media recommendations and campaigns. Understand and act as the social voice of system properties and escalate opportunities for engagement, crisis management and customer service to the appropriate resources. Support the development of campaigns and events to drive increased awareness, engagement and ongoing audience growth. Create and optimize social media targeting with an understanding of trends and individual social platforms. Use native platforms and management tools to track and report metrics on engagement across all platforms while providing vital insights to better support marketing and communications outcomes. Ensure materials produced by the health system adhere to legal and compliance mandates for ADA, CMS and other laws. Coordination with internal stakeholders to lead and support a wide range of efforts to success. Ability to multitask several campaigns and projects simultaneously. Collaborative spirit and nimble mindset in supporting special projects as assigned. Expert understanding of system management tools used to schedule, track and deploy messaging. Staying up-to-date with the latest social media trends and digital technologies. About Us **Find it here.** Discover the job, the career, the purpose you were meant for. The supportive and inclusive team where you can thrive. The place where growth meets balance - and opportunities meet flexibility. Find it all at Carle Health. Based in Urbana, IL, Carle Health is a healthcare system with nearly 16,600 team members in its eight hospitals, physician groups and a variety of healthcare businesses. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet® designations, the nation's highest honor for nursing care. The system includes Methodist College and Carle Illinois College of Medicine, the world's first engineering-based medical school, and Health Alliance. We offer opportunities in several communities throughout central Illinois with potential for growth and life-long careers at Carle Health. _We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E-Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. | For more information: [email protected]._ Compensation and Benefits The compensation range for this position is $25.5per hour - $42.59per hour. This represents a good faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered a candidate will be dependent on a variety of factors including, but not limited to, the candidate's experience, qualifications, location, training, licenses, shifts worked and compensation model. Carle Health offers a comprehensive benefits package for team members and providers. To learn more visit careers.carlehealth.org/benefits.