Manager customer marketing

All Posting Locations: Chicago, IL, US

Job Functions: Marketing

Date Published: July 15, 2025

Ref#: R-94478

ABOUT THE ROLE

Job Description

The Senior Manager, eCom and Customer Marketing Operations is an integral part of the North America eCom and Customer Marketing (ECM) Organization. This individual partners with Brand and Customer Marketing Teams to identify and develop brand specific national retail marketing programs and eCom strategies.

Essential Functions & Responsibilities

• Key point of contact between Omni eCom Customer Marketing, Brand, and Agency team
• Represent BU with ECM organization championing BU interests with the field ECM teams
• Partner with Brand Teams to identify and develop strategy and creatives for retail media and shopper marketing programs that align with both customer objectives as well as internal sales and brand team goals from strategy to execution
• Collaborate with Brand Teams to facilitate and develop retail media and shopper marketing briefings for Agency and Customer Marketing teams to execute at various retailers
• Own Creative Agency Team relationship to develop national omnichannel shopper marketing programs, inclusive of creative reviews and feedback
• Own budget management/reporting and ongoing process improvement for ECM and Brand Teams connecting multiple budget sources into succinct reporting
• Collaborate closely with ECM Teams, Retail Media Team and Brand Teams to adapt strategies and tactics based on performance data and in-year business performance
• Lead national eCom strategy communications for Brand Teams across digital shelf, paid and organic search, data, and eCom business performance.
• Own reporting across eCom business performance for Brand Teams
• Responsible for sharing out retail and brand initiatives, performance and key learnings via regular BU connects
• Responsible for bringing brand insights into KHC BGS
• Communicates and connects brand and retailer annual planning processes ensuring alignment between BU and customer priorities
• Support KHC brand team ANAs to ensure strategy is connected and considering commerce GTM strategy

Expected Experience & Required Skills

• Strong commercially grounded brand or eCom management background within the consumer package goods industry
• Strong at forging internal/external relationships and commanding trust/respect of others
• Experience communicating business results and strategy to leadership teams
• Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment
• Creative Agency Leadership including creative review and feedback
• General understanding of customer marketing tactics, go to market planning, and working knowledge of retail media
• Strong sales, finance, category planning and/or analytical background
• Strong oral and written communication skills, including reporting and presentation skills
• Excellent organization and project management skills
• Ability to work autonomously with minimal direction
• Proficient in Microsoft Office programs

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$118,400.00 – $148,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.

MARKETING AT KRAFT HEINZ

THE
STRATEGIZERS

Our Marketing team are the voice of our consumers. Connecting the right people, to the right products, with the right messages and campaigns.

We’re the architects of category growth, making sure our brands are front and center — winning the battle for attention in the minds of people everywhere.