Digital Media Associate

L2T, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and a strong expertise in Google, Facebook, and Amazon advertising. For more information

L2T has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance. Employees work 2 days in the office and 3 days remote with an anchor in office day on Wednesdays.

We are currently looking to fill a Digital Media Associate position at L2TMedia!

Job Summary

The Digital Media Associate is responsible for setting up, optimizing and reporting on digital advertising campaigns for assigned clients. The role is task oriented, assisting with ad hoc team requests as well as overarching account optimization objectives. The Digital Media Associate will report to the Senior Manager, Digital Media and will work closely with the Digital Media team to complete assigned tasks while gaining exposure and experience with Google Ads, Google Analytics and Microsoft Advertising.

Responsibilities

• Optimize KPIs for respective product line - offering solutions to KPI issues, reporting on KPI’s with understanding of perspective product.
• Learn the necessary skills to navigate within L2T’s internal operations platform and ticketing system.
• Support keyword and other performance optimizations.
• Manage monthly incentive updates.
• Manage display, video, and OTT creative per campaign requirements.
• Account audits as requested.
• Read and apply all SOPs for department and ensure processes are followed.
• Ability to pull and analyze reports from L2T's Performance Dashboard and other 3rd party partner applications.
• Optimize KPIs for respective product line - offering solutions to KPI issues, reporting on KPI’s with understanding of perspective product.
• Identify market trends and understanding of competitors (who they are, POD).
• Identify trends across product lines.
• Completes Google Ads, Google Analytics, and Microsoft Ads training.
• Ad hoc requests as needed.

Education Requirement

• Bachelor’s degree, preferably in Digital Marketing, Advertising, or related field.

Required Skills

• Must be able to commute to Evanston, IL and maintain hybrid work schedule.
• Basic knowledge of Digital Marketing products such as Paid Search, Display, Video.
• Familiarity with Digital Media platforms (Google Ads, Google Docs, Microsoft Ads, Facebook, Instagram, and YouTube.
• Proficient with Microsoft Office Suite (Excel, Outlook, Word, PowerPoint) and shared documents.
• Must have strong attention to detail as well as advanced problem solving and analytical skills.
• Exceptional communication skills to effectively message verbally and in writing, using a variety of communication methods.
• Ability to manage time and complete multiple tasks to meet deadlines.

Preferred Skills

• Certification: Google Ads Network, Google Analytics, Paid Search, Display, Video, and Mobile.
• Experience using project management or ticketing systems, Jira preferred.

Benefits:   L2TMedia offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.

The base salary range for this full-time position is $47,000 – $50,000. Compensation is based on experience and the location of where the job is performed.

L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2T is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.