Regional General Manager - US Central

Beam Suntory, Inc
Chicago, IL

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

  • Influence Go-to-Market plans as a member of the Commercial Leadership Team for the US, participation in Monthly Business Reviews and critical ad hoc workstreams.
  • Leads a large team, providing vision to team ensuring right people are in the right roles to be successful and aligned to Suntory Global Spirits SGS strategic objectives.
  • It is an opportunity to drive growth through impactful marketing, innovation, and entrepreneurial spirit.
  • Influence distributor and broker strategy, execution and route to market negotiations.
  • Location: Flexible, can be based out of any of the Central states or out of our hub offices (Chicago or New York)

Role Responsibilities

  • Determine strategy, resources, and budget to achieve plan objectives for the Central states GBU (IL, WI, MO, KS, MN, NE, ND, SD, LA, AR, TX, OK, CO, IN).
  • Accountable for commitments, KPIs, and delivery of P&L, including NSV and DGP plan objectives. Leads the Control States GBU, including DVP, State Managers, and local teams, to achieve maximum profitability, market share, and sales depletions.
  • Enterprise-wide thinking: turns analysis into planning and actions against channels and consumer opportunities
  • Actively engages cross-functional stakeholders to address market opportunities and mitigate risk.
  • Uses tracking, reports, reviews, insights, and interaction to ensure continuous alignment of partners and team members on vision and goals for the Central Region.
  • Understands the attitudes and motivations of key people and addresses these in a position of influence.
  • Inspire, empower, and engage team members to achieve sales objectives through outlining vision aligned with teams goals and personal aspirations.
  • Responsible for coaching, development and succession planning. Ensure succession planning that develops internal talent as well as actively attracts best in class external candidates.
  • Outcomes/Success Criteria

    • Delivery of plan objective components including NSV, DGP, Big Bets, Pricing, and KPIs (Distribution, Display, Shelf Standards and Menus.

    • Beating the Market vs. competitors as measured by NABCA or applicable measurables vs. competitive set.

    • Accomplishing above objectives within each state’s specific budget limitations.

    • Drives executional excellence and a culture of continuous improvement amongst team and broker partners.

Qualifications

  • 15+ years in leadership roles with general management across a variety of roles within the spirits/alcohol required
  • Strong analytic and budget capabilities
  • On and Off premise experience required
  • Fluent understanding of Pricing and Programming
  • Strong solution-based thinking
  • Ability to run large markets and multiple markets with many variables
  • People Management experience (20+ people)
  • Ability to navigate, negotiate and manage conflict
  • Experience successfully interacting senior leaders at the supplier and/or distributor
  • Demonstrates an outward-in & enterprise-wide strategic thinking. Ability to plan for the long term
  • Understands the components of pricing for multiple states and how to manage an A/R and P&L for multiple states.
  • 30-35% domestic travel
  • Salary Range: Chicago, IL $300,000-$370,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of this location.

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

Posted 2026-01-09

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