Manager, Digital Engagement

Company Description: 

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. 

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. 

Overview

McDonald’s is on a journey to transform billions of customer visits into billions of meaningful relationships. With over 180 million active digital users globally—and a goal to reach 250 million by 2027—our digital ecosystem is central to this ambition. From App to Kiosk, Drive-thru to Web Ordering, McDelivery to Loyalty, we’re building seamless, personalized, and feel-good experiences.

As part of this transformation, we’re introducing two major platforms: Web Ordering and Stored Value. These innovations will redefine how customers engage with McDonald’s digitally, and how we drive commercial growth across markets.

This Manager role will support the Director of Digital Engagement Strategy in shaping and executing the global strategy for these platforms. You’ll help define how they integrate with our broader digital ecosystem, support market activation, and optimize performance across channels.

Why Join Us?

At McDonald’s, we’re building a better future—one digital experience at a time. You’ll be part of a team that’s shaping the next chapter of customer engagement, working with cutting-edge platforms and global partners to deliver impact at scale.

Duties

• Support the development and execution of global strategies for Web Ordering and Stored Value, aligned with broader consumer platform goals.
• Assist in defining the role of these platforms within the digital ecosystem, including their relationship to App, Kiosk, Loyalty, CRM, and media.
• Collaborate with product, marketing, and commercial teams to support go-to-market planning, business casing, and performance tracking.
• Help develop content and merchandising strategies for web commerce to improve conversion and customer experience.
• Partner with global and market teams to support activation plans, including media investment strategies and campaign integration.
• Contribute to the development of success metrics and performance dashboards in collaboration with analytics and product teams.
• Support the integration of Web Ordering and Stored Value with MyMcDonald’s Rewards, including feature planning and loyalty amplification.
• Assist in synthesizing market insights and learnings to inform future strategy and platform evolution.
• Help build compelling narratives for owner/operators and internal stakeholders to drive alignment and excitement around digital engagement initiatives.
• Collaborate cross-functionally with teams across CRM, Loyalty, Partnerships, and Media to ensure cohesive execution and optimization.

Qualifications

• 3–5 years of experience in digital marketing, ecommerce, or customer engagement, ideally in a global or multi-market context.
• Familiarity with digital platforms, especially web ordering and payment solutions.
• Strong analytical skills and comfort working with performance data to inform decisions.
• Experience supporting strategic initiatives and cross-functional collaboration.
• Excellent communication skills, with the ability to translate complex ideas into clear, actionable plans.
• Passion for customer experience, innovation, and digital transformation.
• Self-starter with a proactive mindset and ability to thrive in a fast-paced environment.

Compensation

Bonus Eligible: Yes

Long - Term Incentive:  Yes

Benefits Eligible: Yes

Salary Range

The expected salary range for this role is $107,684.00 - $134,605.00 per year


The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Additional Information: 

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.  

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance. 

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan. 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis. 

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

Nothing in this job posting or description should be construed as an offer or guarantee of employment.