Digital Marketing Manager, Lifecycle & Automation
We are working with a well-established, mission-driven organization to hire a Digital Marketing Manager focused on email lifecycle, personalization, and marketing automation. This is not a traditional generalist role. This person will own how users are segmented, nurtured, retained, and re-engaged across digital channels.
This role will have 1 direct report, and the company will require a hybrid 3 day in-office schedule in Chicago.Digital Marketing Manager Responsibilities:
- Building and executing end-to-end email and lifecycle campaigns (acquisition, nurture, retention, reactivation)
- Developing advanced segmentation and personalization strategies based on user behavior and data
- Managing automated, triggered, and drip campaigns using enterprise-level marketing automation tools
- Partnering cross-functionally with content, product, analytics, and web teams
- Pulling, analyzing, and reporting on campaign performance (GA4, automation platforms, dashboards)
- Optimizing campaigns through testing and data-driven insights
- Managing and mentoring 1 direct report
Digital Marketing Manager Requirements:
- 5+ years of experience in digital marketing with a strong email/lifecycle focus
- Hands-on experience with Marketo and/or Salesforce Marketing Cloud
- Strong understanding of customer journey mapping, personalization, and automation
- Comfortable working with HTML and CRM-connected environments
- Ability to independently analyze data and translate insights into action
- Thrives in a structured, detail-oriented, review-driven environment
- Open to B2C or B2B backgrounds; industry experience is flexible
This role has a budgeted salary of $100k-$110k with potential 5% yearly bonus along with health, dental and vision benefits.
Apply today!Natalie SacconeSenior Marketing Recruiter
LaSalle Network #LI-NS1
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