Paid Media Manager, Global ABM

Tacton is seeking a highly skilled Paid Media Manager, Global ABM to lead and scale our global digital paid strategy with a strong emphasis on Account-Based Marketing (ABM) and Paid Search (Google PPC).

You will work closely with a data-forward marketing team that is deeply connected to pipeline performance—tracking metrics from MQL to SQL to pipeline and revenue . This role requires someone who can own complex digital paid programs, optimize multi-channel investment, and drive measurable growth within target accounts.

This position is ideal for someone with strong agency experience in digital paid media , deep expertise in ABM , and proficiency in managing highly technical Google Ads programs.

• Own, scale, and optimize Tacton’s global paid digital media strategy across Google, 6Sense and additional ABM advertising channels.

• Campaign Management and Optimization: Plan, launch, and manage targeted ABM campaigns across various paid channels, with a focus on Google.

• Build and execute targeted 1:1 and 1: few ABM programs focused on pipeline acceleration and revenue impact.

• Lead, manage and optimize complex paid search program; ensure campaign structure, targeting, bidding, and measurement are executed at an advanced technical level.

• Partner closely with Sales and Marketing Operations to align on account strategy, attribution, and ROI.

• Develop executive-level reporting, highlighting your command over performance data to improve MQL → SQL conversion and influence revenue outcomes.

• Develop scalable processes for targeting, segmentation, testing, and reporting.

• Own attribution insights, ensuring accurate tracking across Google, 6Sense HubSpot/Salesforce.

• Serve as the in-house digital paid expert—bringing best practices, innovation, and platform fluency into the team.

Requirements

• 5–8 years of digital marketing experience, with a strong focus on paid media .

• Agency background or equivalent experience running complex digital paid programs.

• Proven Account-Based Marketing (ABM) experience

• Channel Expertise: Proven track record of managing and scaling campaigns on Google Ads

• Expertise in digital paid media across multiple channels

• Strong ability to manage and scale technical Google Ads campaigns

• Hands-on experience with 6Sense

• Fluency in HubSpot or Salesforce

• Deep understanding of attribution, ROI modeling, and the B2B sales cycle

Who you are

• Highly analytical and data-driven—comfortable owning metrics and optimizing toward revenue goals

• Ability to think strategically and act as an executional expert

• Comfortable owning platforms end to end, functioning as the strategic and implementation lead in Google suite and 6sense.

• Thrives in fast-changing environments, grabs ownership with both hands, and inspires others through energetic, confident leadership.

What to expect during the recruitment process:

• Screening call with Global Talent Acquisition Partner

• First interview with our hiring manager

• Personality -and logical ability test and follow up

• Second interview & peer meeting- may include case

• Interview with senior management

• Reference checks

Why Tacton?

• At Tacton, we’ve been building CPQ software for over 20 years. We’re a stable company with global customers and a product that’s central to how manufacturers sell

• We offer competitive benefits, flexibility in how we work, and a culture that values learning and collaboration

• 30 days of paid time off – 20 vacation days plus 10 wellness days to make sure you get the rest you deserve.

• Weekly treats – Fika one week, breakfast the next – because good food brings people together.

• A hybrid workspace - 3 days a week at our Chicago office, to foster direct knowledge sharing and innovation.

• Free gym membership to support your health and wellness for those working in our Chicago office.

Tacton is a global SaaS leader in CPQ (Configure, Price, Quote), empowering manufacturers to streamline complex sales processes and drive growth. Headquartered in Stockholm with offices in Chicago, Karlsruhe, and Warsaw, we’re a 220-person team on an exciting growth journey. Recognized by Gartner as a market leader, our technology helps global manufacturers solve real-world configuration challenges and stay competitive in a rapidly changing world. Learn more at tacton.com/about

We understand compensation is a principal factor as you consider the next step in your career. At Tacton we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $123,000-140,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.