Growth Product Manager

Well, hello there 👋

Screencastify is a leading technology company dedicated to improving communication and learning outcomes with video. We have established ourselves as a leader in the K-12 education sector in the United States and we are critical in helping scale a teacher and improve student outcomes. We are also actively expanding into new and exciting markets outside of K-12 including bringing our tested solution into companies and organizations. Screencastify is used by over 15M people today and is seeking an entrepreneurial and results-oriented Growth Product Manager to join our Squad and help us continue down the path to growth!

About this role

What started as the simplest and most reliable screen recorder in the world, with millions of users, is now a multi-product, AI-first platform. We are investing deeply in our individual (B2C) business to unlock our next chapter of growth.

As our Growth Product Manager, you will own the entire revenue journey from free sign-ups to paid self-serve upgrades. This role exists to turn product usage into product revenue through testing, iteration, and obsession with what motivates users to take the next step.

You will develop and execute a roadmap of experiments across onboarding, trial experiences, pricing, paywalls, messaging, viral workflows, PLG funnels, and feature packaging. You’ll work closely with Engineering, Design, Marketing, Data, and Customer Success to understand user behavior, reduce friction, and continually improve conversion outcomes.

This is a hands-on, high-impact role for someone who:

• Thrives in fast-paced, hypothesis-driven environments
• Loves using data to make decisions and uncover growth levers
• Lives and breathes A/B testing, activation metrics, and paywall science
• Understands the psychology of self-serve SaaS and user monetization

We have millions of active users, massive inbound demand, and an expanding suite of powerful features — which means the opportunity is real, immediate, and measurable. If you are motivated by owning a revenue number, running experiments weekly, and proving impact through results, this role is for you.

Why is this role special?

1. You get to have a massive impact and own your success. You will be responsible for an ARR goal for individual upgrades along with key metrics that drive monetization.
2. You get a front row seat to our expansion efforts into new verticals. You will play a critical role on a team with a lot of growth opportunities ahead.
3. Join us and be a critical part of our growth story. We're bootstrapped, profitable, and support tens of millions of users, which gives us a huge green field to work with. You'll join at the perfect time to shape how we grow from here.

What you'll do:

• Own B2C revenue and lifecycle conversion metrics: You are accountable for individual ARR growth, from first touch through upgrade and retention.
• Build and execute our Growth Roadmap: Identify, prioritize, and deliver high-impact opportunities that drive sign-ups, activation, and upgrades. Operate with a PLG mindset to turn product usage into product revenue.
• Optimize self-serve purchasing: Simplify checkout flows, reduce friction in billing and payment, and increase average revenue per account through smarter packaging, upsells, and seat expansion.
• Measure and improve core lifecycle KPIs: Sign-ups, activation rate, feature adoption, referrals, upgrade rate, win-back, and ARR.
• Design upgrade paths that convert: Identify key upgrade triggers within the user journey and refine the value narrative between free and paid plans, including feature gating and paywall strategy.
• Own product messaging for growth: Craft targeted in-product messaging, paywall copy, onboarding nudges, and lifecycle email sequences that educate, inspire action, and convert free users to paid.
• Run data-driven promotions and pricing tests: Design offers, discounts, bundles, and price experiments based on user behavior, willingness to pay, market insights, and seasonality.
• Experiment relentlessly: Build a consistent testing engine across funnels, channels, and touch-points. Define hypotheses, run A/B tests, analyze results, and rapidly iterate based on learnings.
• Collaborate cross-functionally: Work closely with Engineering, Design, Marketing, Data, and Customer Success to implement growth initiatives, launch experiments, and continuously communicate performance, learnings, and roadmap priorities.

You're perfect for this role if you:

• Have at least 3+ years of SaaS product management experience with 2+ years specifically in a growth product manager role
• Have a proven track record of driving monetization and owning an ARR goal for a SaaS product
• Bonus points if you have experience in edtech
• Are able to independently navigate and execute effectively amidst ambiguity
• Have strong data analytics skills and a data-driven approach to building product
• Are a strong communicator and have experience working cross-functionally
• Are endlessly curious and investigate customer behavior without explicit instructions
• Are excited to get in on the ground floor of a small, rapidly-growing, fast-paced start-up
• Are comfortable being uncomfortable, and thrive in a self-driven environment with high accountability

This is a Chicago-based position with a minimum of 3 days a week in the office.

Working at Screencastify

At Screencastify, we are results focused and here to improve education globally. This isn’t an easy feat but it is important for our future. We value accountability, commitment, and speed. We take our responsibility to our customers very seriously, so when we miss a deadline or slow down, it matters.

We’re a competitive culture and strive for speed and innovation. We are problem solvers, don’t point fingers and rather enjoy working together to bring solutions to the forefront.

We love a challenge and pushing the world forward with creativity, ingenuity and out of the box thinking. People are everything and we want to work in a company of deeply good people who treat their colleagues exceptionally well. Rule #1: Be a good person.

Compensation

The expected salary for this role is anticipated to start at $100,000. Final compensation may vary based on experience and qualifications.

• Competitive Compensation. We take a data-driven approach to our compensation strategy so all employees are paid competitively and fairly.

• 401(k) & Annual Performance Bonus Opportunity. We want to invest in present you and future you, which is why we offer a 401(k) match + Annual Performance Bonus opportunity.

• Flexible Time Off (FTO) Policy. We recognize that time off to rest and recharge is important. The Flexible Time Off Policy (FTO) is designed for our employees to do just that -- balance work and life while maintaining well-being.
• Parental Leave. Generous paid time off for parents to bond with the newest addition to their family!
• Medical, Dental, & Vision Insurance. We offer comprehensive health benefits, including medical, dental, and vision insurance. Plus, all employees receive a free One Medical membership.
• Divvy Bike Membership. If you’re in Chicago, take advantage of an annual Divvy membership -- on us.

At Screencastify, we foster an inclusive, supportive, fun, and challenging team environment. We value having a team that is made up of a diverse set of backgrounds and respect the healthy expression of diverse opinions. We embrace experimentation and the examination of all kinds of ideas through reasoning and testing. Come join us as we continue to change the world through video.

Screencastify is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.