Associate Marketing Manager, Retail
- Work collaboratively across internal marketing category teams, external partners, and Sales partners to support Dyson digital marketing campaigns
- Develop strategy to reach the right audience through a variety of digital media channels and employ new ways of advertising within the purchase journey.
- Build effective working relationships with stakeholders to ensure alignment on strategic digital plans.
- Monitor digital performance across all phases of the funnel and KPI’s to ensure we continually achieve and exceed target, while maintaining a positive return on our investment.
- Collaborate with media agency to produce meaningful post campaign analysis and improve the value of our digital advertising through relentless testing, targeting and refining plans.
- Facilitate good project management, as it relates to the key aspects; communication, understanding, efficiency, timing, cost and post-mortem analysis.
- Become a brand and product expert. Become an extension of the category teams, while providing consultative recommendations for all aspects of media.
- Manage digital media budgets and allocate funding across the full funnel to ensure strategic objectives are met.
- Become an expert in all digital media channels that Dyson executes paid against (search, social, display + video).
- Provide data driven direction and strategy to ensure we achieve our financial targets set for the business.
- Identify direct to consumer opportunities and develop initiatives that will amplify sales to dyson.com.
- Analyze data on a regular cadence to empower the business with valuable information to inform decisive action against campaign executions.
- Bachelor’s degree in marketing, advertising, business administration, or a related field.
- 2+ years of experience working in marketing or a related field.
- Previous experience working with/for media agency a plus .
- eCommerce experience, marketing products and services online for a consumer brand .
- Ability to use digital media expertise to inform strategic recommendations in a timely manner.
- Strong analytical skills with experience working with a Web analytics reporting tool.
- Ability to analyze data and translate results to inform decisions .
- Attention to detail and accuracy in reporting and budgeting .
- Must have excellent project management skills. Ability to coordinate both internal and external resources in a cross-functional organization.
- Assist in projects from concept through implementation. Experience analyzing post-campaign results.
- Must be adaptable to a fast paced and changing department. Have the robustness to recover from unexpected outcomes.
- Strong communication skills; ability to present information clearly and concisely across various levels within the organization.
- Entrepreneurial spirit; must be able to deal with ambiguity and willing to take calculated risks, as needed.
- Confident decision maker with the ability to make strategic decisions in a timely fashion.
- Enjoys complex problems, fast-paced work environment, latitude on how to approach problems, and lots of responsibility.
- Excellent problem solving, critical thinking, and communication skills.
- Self-motivated, objective, enthusiastic, inquisitive, committed, and adaptable.
- Proficient knowledge in Microsoft Excel and PowerPoint.
- 401K with up to a 4% match
- Company paid Life Insurance and AD&D
- Flexible Savings Account (FSA) and Health Savings Account (HSA)
- Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
- Pre-tax Commuter Benefits (applicable areas only)
- Generous Child Care Leave Program
- Wellness Program
- Employee Assistance Program
- Dyson Product Discounts
- Multi-Level Healthcare Coverage Options
- Vision & Dental Coverage
- Company paid Short-Term and Long-Term Disability
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