Associate Brand Manager, Expansion - Primal Kitchen

Job Description

The Associate Brand Manager, Expansion will lead and support Primal Kitchen growth into Away-From-Home (AFH) channels (in partnership with Kraft Heinz), international markets, licensing partnerships and new category opportunities slated for the next 18+ months. This is a highly cross-functional role requiring a blend of strategic vision, operational rigor, and entrepreneurial drive.

Key Responsibilities

• Drive the strategy and execution for AFH channel expansion, collaborating closely with Kraft Heinz teams and external partners.
• Identify, size, and prioritize international market opportunities; coordinate launch plans and adapt brand strategies to local market needs.
• Lead new category exploration and business case development for next-horizon growth areas, working with R&D, sales, and marketing.
• Identify, negotiate, and manage revenue-producing partnerships—including licensing agreements—that support brand growth and deliver commercial impact.
• Manage project timelines, budgets, and KPIs for expansion initiatives, ensuring alignment with overall brand objectives.
• Serve as the connective tissue between internal teams (marketing, supply chain, finance) and external partners to deliver seamless launches.
• Monitor market trends, competitive activity, and consumer insights to inform expansion strategies and adjust plans as needed.
• Support post-launch analysis and continuous improvement for all new market/category entries.

Qualifications

• Bachelor’s degree in marketing, business, or related field
• 2–3+ years of experience in brand management, business development, or market expansion, ideally in CPG, food, wellness, or related industries
• Strong project management skills—able to coordinate multiple initiatives and stakeholders in a fast-paced environment
• Analytical and financial acumen, with experience contributing to business cases and interpreting market/consumer data
• Demonstrated ability to support or lead product launches, licensing partnerships, or cross-functional projects
• Excellent communication, presentation, and relationship-building skills
• Adaptable, entrepreneurial mindset with a passion for health, wellness, and mission-driven brands

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range

$104,200.00 - $130,200.00

Bonus This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Employee's Home - Geo

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.