Associate Manager, Influencer Marketing (Hybrid opportunity)
- Ideate and bring to life unique, creative influencer campaigns that feel culturally relevant and trend-forward.
- Identify, recruit, and manage relationships with both travel and non-travel influencers across multiple platforms.
- Manage all communications with influencers including contracts, travel arrangements, and marketing deliverables.
- Create pitch decks and coordinate with partnership marketing and resort partners for on property stays.
- Coordinate all influencer travel and briefing.
- Create recap decks, analyze performance and provide insights on future campaigns.
- Identify new influencer strategies including sourcing and working with influencers who are posting without traveling. Guide the direction for talking points and monitor and report on performance.
- Manage SEO tests in collaboration with performance marketing team.
- Work closely with paid social team and agency.
- Work closely with email team to implement influencer content.
- Work with AB testing team on new ideas for influencer content implementation.
- Ideate and create all necessary assets for paid social to drive engagement. Work directly with the paid social channel manager on strategies. Work with agency partners to turn out monthly content in a timely manner to share with the paid social team. Manage and maintain tracking document of usage rights for paid social team.
- Lead influencer event strategy and execution, including ideation, planning, and on-site management.
- Manage and organize influencer events in major U.S. markets.
- Support and execute large-scale PR trips, including coordination with internal teams and external resort and destination partners in partnership with agencies.
- Coordinate influencer travel, accommodations, itineraries, and on-site activities in partnership with internal teams and external agencies.
- Own influencer marketing budgets, including forecasting, tracking, and reconciliation.
- Manage influencer payments, vendor setup, marketing credit card coding, and financial tracking.
- Track and report on influencer performance metrics on a weekly and monthly basis.
- Analyze campaign results and deliver detailed recaps and insights to stakeholders.
- Work with analytics team on UTM tracking and reporting.
- Evaluate campaigns and future decisions based on data and performance.
- Source NBP judges.
- Coordinating judging program with content team.
- Assist with the Nobel Beach Prize influencer program, including campaign execution and reporting.
- Stay ahead of influencer, social, and cultural trends and proactively bring new ideas, platforms, and partnership opportunities to the organization.
- Explore new platforms, emerging creators, and innovative deliverables to evolve influencer programs.
- Bachelor's Degree in Business, Communications, Marketing or related field.
- Minimum 2-4 years of influencer or social media marketing/communications experience.
- Familiarity with business management tools such as Sprout Social, Sprout Influencer, Teams, Trello, Google Analytics, Microsoft Suite.
- Ability to travel 10-15% of time.
- Highly creative with a strong pulse on influencer, social media, and cultural trends.
- Self-motivated and ready to take initiative.
- Proven ability to think outside the box and bring innovative ideas to life.
- Self-starter who can work independently while managing multiple priorities.
- Comfortable working cross-functionally and managing agency and external partners.
- Strong negotiation skills and experience managing contracts, deliverables, and fees.
- Analytical mindset with the ability to translate data into insights and recommendations.
- Excellent communication and relationship-building skills.
- Strong writing, spelling, grammar and attention to detail is vital.
- Strong time management and follow up skills.
- Strong written and oral communication skills.
- Exceptional organizational, clerical and project management skills.
- Ability to communicate effectively and present ideas to business leaders.
- Attention to detail and commitment to accuracy.
- Ability to comply with strict deadlines and handle multiple tasks at once.
- Flexibility and willingness to conform to changing job responsibilities.
- Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment.
- Vacations : The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
- Destination Management Services : Best-in-class destination management services provided by Amstar® DMC and Worldstar®
- Loyalty Program : Exclusive loyalty program Unlimited Vacation Club®
- Technology Solutions : Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.
- Travel Perks and Benefits for both ALG Vacations and Hyatt
- Medical, Dental and Vision Insurance
- Basic Life Insurance
- Short- & Long-Term Disability
- Paid Parental Leave
- Corporate Wellness Program
- Travel Discounts & Deals
- Paid Time Off & Holidays
- 401(k) Plan with Company Match
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