Product Marketing Manager

Note: The job position offers a hybrid work schedule, with 40% remote work and 60% onsite work, providing the flexibility to work from both home and office environmentsAt Bosch Automotive Aftermarket, we believe in creating a work culture that embodies our core values of grow, enjoy, and inspire. Our Automotive Aftermarket division provides diagnostic and repair shop equipment, spare parts, and repair solutions for passenger cars and commercial vehicles worldwide. Our Automotive Service Solutions operations supply testing and repair-shop technology, diagnostic software, service training, and information services.As a member of our team, you will have the opportunity to grow your skills and knowledge while working with cutting-edge technology. We want you to enjoy what you do and feel inspired to contribute your best to our customers and to the growth of our business. We believe that by cultivating a work environment that encourages personal and professional growth, enjoyment, and inspiration, we can achieve great things together.Join us at Bosch Automotive Aftermarket and help us shape the future of mobility! As a Product Marketing Manager (Sr.) for Rotating Machines, you will help identify new growth opportunities in existing and new business channels by understanding the competitive market and individual customer go to market business strategy and merchandising models. RESPONSIBILITIESSupport defining and executing go-to-market strategies as the product market expert within the team to deliver growth targets and key objectives. Analyze channels, customers, and competitors for use in the formulation of business strategy and value proposition. Understand and become the expert of the market and competitive landscape to identify growth opportunities.Model strategic opportunities in P&L scenarios for customer growth opportunities, existing business and product launches to target profitability. Align with key stakeholders to gain consensus. Present analysis and recommendations to Sr. Management for alignment.Lead cross functional teams to successfully launch new customers and products, working closely with Sales, Controlling, Demand planning, Communications, and Category Management ensuring timelines are met and within budget.Support developing channel pricing strategies and define market competitive pricing for programs, including price positioning for good / better / best that reaches target profitability and margin requirements. Regularly review and maintain pricing for competitiveness while achieving target profitability.Present in collaboration with sales and develop customer presentations through expert knowledge of product, branding, and portfolio positioning.Support Trade Marketing in the development and execution of promotions, marketing materials, and product specific sales growth campaigns.Support planning and executing marketing activities including pull through activities in targeted customer channels to achieve growth targets. Bachelor’s Degree required3+ years of experience in a product marketing role, preferably in the automotive aftermarket industryProven experience developing and executing go-to-market (GtM) strategies for products and programsPreferred: Experience with rotating machines (Starters, Alternators & AC Compressors) combined with strong market insight needed to develop and execute effective go-to-market strategiesStrong financial acumenProven ability to define, develop, and communicate/execute strategic marketing plansExcellent verbal and written communication skillsEntrepreneurial mindset and drive, results orientationAbility to work with and lead diverse groups to task completionProficient knowledge Microsoft Excel & PowerPointBeing able to travel 20-30%Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available. All your information will be kept confidential according to EEO guidelines.