Senior Director, Social Media

ABOUT TURNER

TURNER, a Shipyard brand, is an earned-first PR & social media powerhouse with a 25+ year legacy of storytelling that inspires connection and fuels brand love. We represent some of the world’s best destinations, luxury resorts, spirits, wellness, outdoor and heritage brands – continually delivering innovative communications strategies to drive editorial influence, social engagement and next generation partnerships.

With a showroom and office in New York, HQ in Denver, and satellite teams in markets including Chicago, Miami, and Los Angeles, we serve as the North American agency for global and domestic brands of all sizes and deliver a multilingual, culturally fluent team to every partnership.

As part of The Shipyard, TURNER’s deep storytelling expertise is combined with the agency’s performance-driven mindset – engineering bold creativity and measurable impact across the consumer journey. We prioritize personalized service within our specialty industries, leveraging the broader agency's creative, paid media, and digital capabilities to grow brands people genuinely love.

Our commitment to our team is paramount - we are consistently ranked as a “best place to work,” we champion diversity and inclusivity and embrace giving back as part of our culture. We’re passionate, nimble, and always on the move. Come build what’s next with us.

SUMMARY

TURNER, a national communications firm specializing in lifestyle, travel, hospitality, spirits, wellness, and outdoor brands; is seeking a Senior Director, Social Media responsible for day-to-day leadership, planning and strategic recommendations across a number of travel and lifestyle accounts.

This role is designed for a senior digital leader with 8 - 10 years’ experience (agency preferred) who understands how social, creators, content, paid amplification and earned media work together to drive real brand and business impact. You’ll be responsible for shaping integrated digital strategies, managing and mentoring a team of specialists, strengthening client relationships and owning end-to-end digital execution from strategy through performance optimization. In addition to client leadership, this role plays a key part in new business development, division growth, and future-facing capability building including translating data, insights, and platform trends into repeatable frameworks and scalable offerings.

This position requires the flexibility to travel up to 20%, as needed.

This hybrid role must be based in New York City, NY, Denver, CO, Chicago, IL, or Columbus, OH requiring two days per week in office working alongside our team

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox.

Specific responsibilities may include:

• Manages portfolio of lifestyle and travel brands, serving as the lead client contact on contracts, scope and strategy
• Engages in and ensures a strategic relationship with clients, providing insight and partnership across all aspects of the communications spectrum
• Builds division by bringing in new clients that fit within the portfolio
• Manages team to ensure strategy and execution leads to optimal results and client satisfaction including setting clear performance standards, reviewing work quality, and developing talent across paid, social, and creator disciplines
• Communicates account performance internally and provides strategic advice to the client based on measurable analysis
• Identifies key trends and bringing big, integrated campaign thinking to clients
• Directs social media and influencer strategy and identifies ways to integrate digital tactics into earned communications strategies, ensuring cohesion across paid, owned, and earned channels
• Works collaboratively with all divisions to increase the utilization and selling of integrated services
• Plays an integral role in the senior management team, ensuring account profitability and optimizing the impact of revenues on the business
• Works with agency leadership team to drive development and growth for capabilities with an eye on future of industry such as creator monetization models, platform-native commerce, and AI-enabled workflows
• Prepares proposed scopes of work and pricing for new and ongoing business
• Manages budgets and partner relationships with discipline and transparency, negotiating scopes, fees, and resources to maximize impact while protecting margins
• Oversees client UGC programs from budgeting to execution alongside team ensuring content is on brand, on time and in budget

Knowledge and Skills Required:

• A bachelor’s degree and minimum of 8 years of experience working on social strategies + digitally led campaigns
• Proven knowledge of social platforms and how unique communities, influencers, and audiences are using them
• Demonstrated collaboration skills. Works effectively in a team environment; can be flexible and willing to jump in to help in various roles within the social media team
• Excels at managing relationships, both internally and externally
• Is comfortable presenting internally and externally, whether an idea for a campaign or result from a report
• Possesses excellent writing skills, with a strong attention to detail
• Highly organized and able to juggle multiple accounts in a fast-paced environment
• Experience working in a creative team and can think big. Consistently brings new ideas to the table
• Proven ability managing paid social and paid creator amplification in partnership with paid media teams
• Proactive problem solver who knows when to ask the right questions
• Experience with social commerce, affiliate, or creator-led performance programs
• Familiarity with content distribution, platform partnerships, or creator whitelisting programs
• Technical or creative skills such as photography, videography, SEO, analytics, or emerging AI-driven tools
• Passion for lifestyle, travel, hospitality, wellness, spirits, or outdoor brands — tell us what excites you and why

TURNER is an equal opportunity employer. Salary range $110,000 - $135,000.

Requirements

• Must be authorized to work in the U.S. without the need for visa sponsorship.