Marketing intelligence lead

Job Details

Description

Begin your Composites One career today!

Position Overview

The Marketing Intelligence & Analytics Lead is a hybrid role responsible for analyzing sales and marketing performance, identifying growth opportunities, defining market share, and delivering actionable customer, competitive, and market insights. This role supports sales and marketing leadership in making data-informed decisions, improving salesforce effectiveness, and strengthening Composites One’s market positioning through structured intelligence programs.

Key Responsibilities

Commercial Performance Analytics

• Develop and maintain dashboards tracking revenue, gross margin, budget attainment, sales funnel health, and customer-level performance.
• Conduct root cause analysis of sales trends, customer churn, margin erosion, and product mix shifts.
• Provide regional and segment-level insights for business reviews, sales planning, and executive reporting.
• Lead data-driven initiatives to improve market coverage and cost alignment of commercial teams.
• Analyze Net Promoter Score (NPS) results and provide insights.
• Collaborate with Sales Enablement and Product Management to ensure accuracy of customer and product data.
• Evaluate marketing campaign performance, including digital channels, and deliver actionable insights.
  
  

Sales Pipeline, Lead & Opportunity Management

• Perform lead analysis to identify sources, conversion success rates, and create dashboards for actionable visibility.
• Analyze CRM opportunity data to monitor pipeline velocity, win rates, and opportunity maintenance.
• Identify gaps in pipeline coverage and provide proactive insights to sales managers and representatives.
  
  

Market & Competitive Intelligence

• Monitor competitor activities, pricing, product launches, and market trends.
• Coordinate collection of competitive intelligence and market share information from the field.
• Map end markets, quantify their size, and identify growth rates.
• Partner with IT to improve intelligence-gathering processes and systems.
• Create and maintain competitor profiles and win/loss tracking.
• Develop and maintain market share estimates to benchmark performance and set growth objectives.
  
  

Cross-Functional Alignment

• Lead structured win/loss debriefs with sales teams and customers when possible.
• Review and provide insights on quote conversion rates.
• Maintain a deal outcome database to identify trends by segment, product, competitor, and sales stage.
• Work closely with Sales, Marketing, Product Management, and Pricing to align intelligence with commercial goals.
• Provide insights that inform territory planning, product portfolio decisions, and campaign targeting.
  
  

Expected Skills And Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or related field (or equivalent combination of education and experience).
• Minimum 5 years of experience in sales analysis, business intelligence, or competitive intelligence.
• Strong analytical thinker, able to synthesize data into clear, executive-ready insights.
• Comfortable working independently in a fast-paced, performance-driven culture.
• Excellent communication skills with the ability to translate analysis into actionable business recommendations.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Strong Excel skills and experience with data visualization tools (Power BI, Tableau).
• Familiarity with CRM systems (e.g., Salesforce) and ERP systems (e.g., SAP).
• Comfortable leveraging Artificial Intelligence for accurate insights.
  
  

Preferred Skills And Qualifications

• Experience in the B2B industrial distribution sector.
• Proven ability to deliver insights to senior commercial leadership.
• Familiarity with Competitive Intelligence tools (e.g., Klue, Crayon).
  
  

Travel

• Ability to travel up to 30%.
  
  

The annual base salary range for this position is $105,000 - $125,000. The actual pay will be determined based on factors such as location, experience, skills, and qualifications. In addition to the base salary, employees may be eligible for discretionary bonuses and a comprehensive benefits package.

Discover a Fulfilling Career

At Composites One, our Team Members are the cornerstone of our success. Each role is essential in helping us provide exceptional service to our Customers. We cultivate a culture of empowerment and opportunity, fostering both personal and professional growth.

We believe in driving success and appreciating achievement. Our Team Members are eligible for annual bonuses and profit sharing because when the company thrives, we all benefit. Join us and be part of a Team where your hard work and dedication are valued, and together, we achieve great things.

Respect, Teamwork, and Communication are Woven into our Core Values:

Our guiding principle of Respect, Teamwork, and Communication embodies the spirit of our Core Values. We uphold these principles every day as we strive to make a positive impact for our Customers, our Team, and the world around us.

Benefits

Explore our comprehensive health, retirement, wellness, and professional growth programs in detail here.

Commitment to Diversity, Equity, and Inclusion

At Composites One, all qualified applicants are considered for employment without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, veteran status, disability, or other protected classification as defined by applicable law and regulation.

ADA Accommodations

Accommodations are available for applicants with disabilities in all phases of the application and employment process. To request accommodation please contact the ADA Coordinator by email at [email protected].